Limited time special created for Habit fans who like it spicy
(IRVINE, CA – October 8, 2015) – The Habit Restaurants, Inc. (Nasdaq: HABT), an Irvine-based restaurant company best known for its award-winning Charburgers, has announced the introduction of a spicy Tempura Jalapeño Charburger. The limited time special is available now through November 24 at participating Habit Burger Grill restaurants and is priced at $4.95 (image attached).
The new Tempura Jalapeño Charburger starts with flavorful jalapeño chile peppers that are crisped to a light golden brown and placed on top of a fresh, seasoned chargrilled beef patty topped with melted American cheese, chopped lettuce, hand-sliced tomatoes and pickles. It’s served on a toasted bun spread with housemade spicy jalapeño ranch mustard.
“Many of The Habit’s fans enjoy a spicy version of our classic Charburger and the Tempura Jalapeño Charburger delivers just that,” said chef Adam Baird, The Habit’s vice president of food & beverage and creator of the new limited time special. “You have layers of tastes and textures—crispy from tempura batter, spiciness from the jalapeño and jalapeño ranch mustard, richness from the chargrilled burger and cheese and cool crunch from fresh produce. This charburger is packed with flavor and just the right amount of heat.”
For more information, visit www.habitburger.com. The Habit is also found on social media at www.facebook.com/habitburger, http://instagram.com/habitburgergrill, https://twitter.com/habitburger and www.youtube.com/habittube.
About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, handmade shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to over 120 restaurants in 12 markets throughout California, Arizona, Florida, Nevada, New Jersey, and Utah. More information is available at www.habitburger.com.
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Contact: Lee Healy
Lee Healy Marketing Communications