Iconic fast-casual concept recently named “Best Tasting Burger in America”
(IRVINE, CA –January 5, 2016) – The Habit Restaurants, Inc. (Nasdaq: HABT), will open the doors in Royal Palm Beach this month to its third Florida Habit Burger Grill. A leading consumer magazine recently named Habit Burger Grill the “Best Tasting Burger” in the nation out of 65 burger chains that were reviewed.
The restaurant will officially open on Wednesday, January 20, at 10:30 a.m. in Buckingham Plaza at 280 South State Road 7, Suite 100, Royal Palm Beach, FL 33411. Habit Burger opened its first Florida location in Delray Beach in June followed by Miami in September.
The public will get a preview of the popular menu during a fundraiser happening on Sunday, January 17 from 5 to 7 p.m. for Royal Palm Beach Elementary School during which 100% of sales will be donated to the school. Habit Burger Grill will also offer “Free Burger Day” on Thursday, January 14 from 11:30 a.m. to 1:30 p.m. and 5 to 7 p.m. and Saturday, January 16 from 11:30 a.m. to 1:30 p.m. and 5 to 7 p.m. during which the first 250 people will enjoy a free Charburger, fries and a regular drink. The restaurant will offer “Free Habit Day” on Sunday, January 17 and Tuesday, January 19 from 11:30 a.m. to 1:30 p.m. during which the first 200 guess will enjoy a free chargrilled meal from one of the Habit Burger Grill’s preset menus.
The Habit Burger Grill in Royal Palm Beach is a 2,500 square-foot building seating a total of 80, including indoor and patio seating. Approximately 35 new jobs have been created to staff the restaurant. The company distinguishes itself in the fast casual better burger segment with its signature Charburger, menu variety and value. Some Habit Burger Grill food facts:
• A Habit Charburger is made to order from fresh, never frozen ground beef
• Burgers are chargrilled over an open flame for extra flavor
• Lettuce, tomatoes and onions are cut fresh daily
• Tuna steak sandwiches are made with line caught, sushi-grade tuna
• Fresh chicken breasts are hand-filleted and marinated in-house
• USDA Choice Tri-tip Steak is trimmed and marinated in-house
• Salads are fresh, made to order
• House-made ranch dressing is prepared fresh daily in the restaurants
• French fries, onion rings, sweet potato fries and tempura green beans are 100% trans-fat free, cooked in soybean oil
• Every Habit Burger Grill offers a complimentary condiment bar featuring an assortment of peppers, lemons, limes and a range of sauces for guests to spice it up
“We selected Palm Beach County for our first Florida location when we opened in Delray in June. We have received a very enthusiastic response in South Florida and are thrilled to expand into a new Palm Beach County location,” said Matt Hood, Chief Marketing Officer for The Habit Burger Grill. “We are excited to introduce the Habit’s signature Charburgers to Royal Palm Beach. We offer only premium fresh, never-frozen burgers seasoned with our proprietary spice blend, grilled over an open flame and cooked to order.”
For more information, visit habitburger.com. The Habit is also found on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger and youtube.com/habittube.
About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, handmade shakes and malts. The Habit was named the “Best Tasting Burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to more than 140 restaurants in 15 markets throughout Arizona, California, Florida, Idaho, Nevada, New Jersey, Utah, Virginia and Washington. More information is available at www.habitburger.com.
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Contact: Elizabeth Kelley Grace
The Buzz Agency
The Buzz Agency