THE HABIT BURGER GRILL EXPANDS TO HENDERSON WITH THIRD NEVADA LOCATION

Las Vegas (July 1, 2016) – Fresh off the heels of its second Nevada location, The Habit Burger Grill, plans to debut its award-wining Charburgers with a third location in the heart of Henderson.

“The Las Vegas community has welcomed The Habit Burger Grill and our award-winning Charburgers with open arms, and we couldn’t be more pleased,” said Xiaoming Hu of 12 Ventures LLC, a franchisee of The Habit Burger Grill. “The decision to open a third location was based on the overwhelming responses from our fans, including the countless local guests who have asked when The Habit would be opening in their neighborhood. Expanding to the Henderson market was the natural next step for our brand, and we’re excited to open soon.”

The restaurant will feature a total of 117 dining seats, including indoor and patio dining, complete with the California-inspired interior décor. Approximately 40 new jobs will be created to staff the restaurant. The Habit distinguishes itself in the fast casual better burger segment with its signature Charburger, menu variety, genuine hospitality and value. Guests can expect the following when visiting a Habit Burger location:

• Burgers are always 100% fresh ground beef, never frozen
• Burgers are chargrilled over an open flame for extra flavor
• Lettuce, tomatoes and onions are cut fresh daily
• Tuna steak sandwiches are made with line caught, sushi-grade Albacore
• Fresh chicken breasts are hand-filleted and marinated in-house
• USDA Choice Tri-tip steak is trimmed and marinated in-house
• Salads are fresh, made-to-order
• House-made ranch dressing is prepared fresh daily in the restaurants
• French fries, onion rings, sweet potato fries and tempura green beans are 100% trans-fat free, cooked in soybean oil
• Shakes and malts are hand-crafted and made-to-order
• Every Habit offers a complimentary condiment bar featuring an assortment of peppers, lemons, limes and a range of sauces for guests to spice it up

The Habit Burger Grill will be located at 543 N. Stephanie Street, Suite 120, Henderson, NV 89014 (on the corner of Stephanie Street and Warm Springs Road). For more information, visit www.habitburger.com. The Habit is also found on social media at www.facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger and www.youtube.com/habittube.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to more than 150 restaurants in 16 markets throughout California, Arizona, Florida, Idaho, Maryland, Nevada, New Jersey, Utah, Virginia and Washington. More information is available at www.habitburger.com.

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Media Contact:
Allied Integrated Marketing
Sara Ryan, habitburger@alliedim.com
(702) 889-2705