E-Club Official Rules

THE HABIT BURGER GRILL E-CLUB SWEEPSTAKES OFFICIAL RULES

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN

ELIGIBILITY

The Habit Burger Grill E-Club Sweepstakes (“Sweepstakes”) is open only to legal residents of Arizona, California, Utah and New Jersey, who are (i) 18 years of age or older at the time of entry; and (ii) have internet access and a valid email address. Employees of The Coca-Cola Company (“Sponsor”) and Habit Burger Inc. (“Administrator”), and the “Promotional Participants” (i.e., Coca-Cola Bottlers and each of their respective affiliates, subsidiaries, advertising and promotion agencies and suppliers involved in this Sweepstakes), any prize providers, and each of their immediate family members (mother, father, sister, brother, husband, wife, daughter, son, step-father, step-mother, step-daughter, step-son, step brother, step-sister, half-brother, half-sister and/or spouses of each) and/or those living in the same household of each are not eligible to enter or win a prize. All federal, state and local laws and regulations apply. Void outside of AZ, CA, UT, and NJ and where prohibited by law.

PROMOTION PERIOD

The Sweepstakes commences at 12:00:01 AM Pacific Daylight Time (“PDT”) on May 5, 2015, and ends at 11:59:59 PM PDT on June 16, 2015 (the “Promotion Period”). All “Entries” (as defined below) must be received between 12:00:01 AM PDT on May 5, 2015, and 11:59:59 PM PDT on June 16, 2015 (the “Entry Period”). The Promotion Period is divided into “Weekly Entry Periods” with each Weekly Entry Period ending at 11:59:59 P.M. PDT on the dates specified in table in Paragraph 5 below. The first Weekly Entry Period commences on the first day of the Promotion Period, and the next Weekly Entry Period commences at 12:00:01 AM on the day following the immediately preceding Weekly Entry Period. Receipt of Entries will not be confirmed. Administrator’s computer is the official time keeping device for the Sweepstakes.

AGREEMENT TO OFFICIAL RULES

By participating in the Sweepstakes, entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor/Administrator, which are final and binding in all matters related to the Sweepstakes.

HOW TO ENTER

During the Promotion Period, visit www.habitburger.com and follow the on-screen instructions to enroll in The Habit Burger Grill e-Club (“Club”). Once you have completed a valid enrollment in the Club, you will automatically be entered into the Sweepstakes. There is no cost to join The Habit Burger Grill e-Club. Limit one (1) Club enrollment and one (1) Sweepstakes entry per person. Club members are not permitted to share the same email address. Any attempt by any participant to obtain more than one (1) entry by using multiple/different email addresses, identities, registrations, or logins, or any other methods will void that participant’s entries and that participant may be disqualified from the Sweepstakes.

RANDOM DRAWINGS/WINNER NOTIFICATION

Potential prize winners for each Weekly Entry Period will be selected in random drawings on or about the dates in the table below from among all eligible entries received by the entry deadline for each Weekly Entry Period. Non-winning entries will be carried over into subsequent drawings. Decisions of the Sponsor/Administrator are final. Odds of winning depend on the number of eligible entries received by the entry deadline for each drawing. Limit one (1) Weekly Prize per person/household. Weekly prize winners are eligible for the Grand and First Prize Drawing. Limit of one (1) prize via the Grand/First Prize Drawing per person/household.

Random Drawing Entries must be received by Random Drawing Dates
Week 1 5/08/15 5/11/15
Week 2 5/15/15 5/18/15
Week 3 5/22/15 5/26/15
Week 4 5/29/15 6/01/15
Week 5 6/5/15 6/08/15
Week 6 6/16/15 6/18/15
Grand & First Prize 6/16/15 6/18/15

Weekly winners will be notified by email or mail. Potential Grand and First Prize winners will be notified by email or phone. Potential Grand and First Prize winners must sign and return an Affidavit of Eligibility/Release of Liability/Publicity Release Form within ten (10) days of notification. Noncompliance within this time period may result in disqualification and an alternate may be selected. Guest of Grand Prize winner must sign and return a Release of Liability/Publicity Release Form prior to Grand Prize being awarded. If guest of Grand Prize winner is a minor (as determined by his/her state of residence), winner must be minor’s parent/legal guardian who must sign a Release on minor’s behalf. Return of any prize/prize notification as undeliverable will result in disqualification and an alternate may be selected. All federal, state, and local taxes are the sole responsibility of winners. Grand and First Prize winners will be issued an IRS Form 1099 for the retail value of the prize and are advised to seek independent counsel regarding the tax implications of his/her respective prize winnings. If a potential winner cannot be contacted, or he/she does not respond by designated deadline or if Sponsor/Administrator is unable to leave a message and/or the notification is returned as undeliverable, such potential winner will be automatically disqualified and an alternate potential winner will be selected (provided a sufficient amount of entries are received). Sponsor/Administrator assumes no responsibility for undeliverable e-mails resulting from any form of active or passive e-mail filtering by a user’s Internet service provider and/or e-mail client or insufficient space in user’s e-mail account to receive e-mail.

PRIZES & APPROXIMATE RETAIL VALUES (“ARV”)

a. One (1) Grand Prize: a Trip for winner and one (1) guest to attend the American Music Awards® in Los Angeles, California on or about November 21, 2015 (the “Event”). Prize consists of (i) round-trip, coach-class airfare for two (2) people awarded in the form of two (2) Southwest Airlines vouchers, (ii) two (2) $400 hotel gift cards of Sponsor’s choice; and (iii) two (2) tickets to the 2015 American Music Awards. Grand Prize ARV: $2,400. Actual retail value may vary depending on winner’s point of departure and airfare fluctuations. Any difference between stated approximate retail value and actual value will not be awarded. All other travel-related expenses, including, but not limited to, ground transportation, luggage fees, meals, gratuities, and incidental hotel and personal expenses are the sole responsibility of the winner. Sponsor is not responsible if any flights and/or the Event are delayed, postponed, or cancelled after ticketing for any reason, in whole or in part. In the event that the Event is cancelled or postponed, winner will receive remainder of the prize. No compensation will be paid in lieu of the ticket portion of prize. Seat location at Sponsor’s sole discretion. No one may be admitted to the Event without a ticket or after the Event begins. Winner and travel companion must comply with all of the rules and regulations of the venue where the Event. Winner acknowledges that if winner and/or his or her travel companion behaves in a disorderly or disruptive manner or with intent to annoy, abuse, threaten, or harass any other person at the Event, winner and/or his or her travel companion may be removed from the venue or denied entry (as determined by the producer, the venue, and/or their designee(s) in their sole and absolute discretion). Lost, mutilated, or stolen tickets, vouchers, or certificates will not be replaced. Tickets are not redeemable or exchangeable for cash and are subject to all terms and conditions of use as established by issuer. Trip must be taken on dates specified by Sponsor or prize will be forfeited in its entirety. If a winner elects to travel without a travel companion, no additional compensation will be awarded in lieu thereof. Once trip is booked, any changes made at winner’s request are at winner’s expense. Winner and guest must possess required travel documents (e.g. valid Photo ID) prior to departure and must travel together on the same itinerary.

b. Two (2) First Prizes: One (1) catered meal via the Habit Truck for winner and up to 100 guests. The Habit Truck is only available to locations in Los Angeles, Orange County, San Diego and Inland Empire. Winner will have 1 year to redeem, from the date they are notified as a confirmed winner. If a winner lives/works outside of the areas stated above, winner may choose to receive cash equivalent. ARV: $1,250 each prize.

c. Six (6) Second Prizes: One (1) Charburger with cheese every week for 1 year (52 weeks). ARV: $182 each prize.

d. One Hundred (120) Weekly Prizes: (20 per weekly drawing): one (1) Habit Burger Grill Merchandise Prize Pack. ARV: $20 each prize. Prizes consist of only the items specifically listed as the prize. Sponsor reserves the right to substitute prize of equal or greater value. No substitution, cash redemption or transfer of prize by winner permitted. All federal, state and local taxes are the sole responsibility of winner.

PUBLICITY

Except where prohibited, participation in the Sweepstakes constitutes entrant’s consent for Sponsor and Administrator to use entrant’s name, likeness, prize information, city and state of residence for promotional purposes in any media without further consideration.

RELEASE AND LIMITATIONS OF LIABILITY/GENERAL RULES

By entering Sweepstakes, entrants agree to release and hold harmless, Habit Burger, Inc., The Coca-Cola Company, Coca-Cola Bottlers, dick clark productions, inc. and each of their respective parents, subsidiaries, affiliates, promotional partners, prize partners, agents and agencies, and the officers, directors and employees of each of the foregoing (the “Released Parties”) from and against any claim or cause of action arising out of participation or attempt to participate in the Sweepstakes or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Sweepstakes; (b) technical errors related to computers, servers, providers, printers or telephone or network lines; (c) printing errors; incorrect announcements of any kind; (d) errors in the administration of the Sweepstakes or the processing of entries; lost, late, damaged, delayed, incomplete, unintelligible or misdirected entries, entries not received by the entry deadline; (e) injury or damage to persons or property which may be caused directly or indirectly, in whole or in part from entrant’s participation in the Sweepstakes or receipt, use or misuse of any prize. Entrant further agrees that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the Sweepstakes and in no event shall the Released Parties be liable for attorney’s fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. If for any reason an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry, if it is possible. Any use of robotic, repetitive, automatic, programmed or like entry methods or agents (including, but not limited to, sweepstakes entry services) will void all entries by that entrant. In the event a dispute as to any online entry, the authorized account holder of the email address used to enter will be deemed to be the entrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holder. Sponsor/Administrator reserves the right to prohibit the participation of an individual if fraud or tampering is suspected, or if the individual fails to comply with any requirement of participation as stated herein or with any provision in these official rules. INTERNET CAUTION: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR/ADMINISTRATOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW. Sponsor/Administrator reserves the right to cancel or modify the Sweepstakes if fraud, misconduct or technical failures destroy the integrity of the Sweepstakes or if a computer virus, bug, or other technical problem corrupts the administration, security, or proper administration of the program as determined by the Sponsor/Administrator, in their sole discretion. In the event of termination, a notice will be posted online and the remaining random drawing(s) will be conducted from among all eligible entries received prior to the time of termination. No more than the stated number of prizes will be awarded. All materials submitted become the property of the Sponsor/Administrator and will not be returned.

PRIVACY

All personal information submitted by you as part of this Sweepstakes will be treated in accordance with the Administrator’s Privacy Policy available at: www.habitburger.com/privacy-policy/ except as otherwise described in these Official Rules and sweepstakes materials. By participating in this Sweepstakes, you acknowledge and agree that all information and material, including any personal information provided in your entry materials, affidavits, and releases, will be collected, used and disclosed by Administrator, Sponsor and its authorized agents, representatives, and other third parties involved in the execution, administration, or hosting of this Sweepstakes, for the purposes of administering the Sweepstakes and prize fulfillment and may be further publicized as described above

DISPUTES

Entrant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prizes awarded shall be resolved individually, without resorting to any form of class action, and exclusively by the United States District Court for Atlanta, Georgia or the appropriate Georgia State Court; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering any Promotion, but in no event attorneys’ fees. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor’s in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Georgia, without giving effect to any choice of law or conflict of law rules (whether of the State of Georgia or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Georgia.

WINNERS LIST

For a list of winners (of prizes valued over $25), available after 7/15/15, send an email to sweepstakes@habitburger.com to be received 7/12/15.

SPONSOR

The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.

ADMINISTRATOR

Habit Burger Inc., 17320 Red Hill Ave. Suite 140, Irvine, CA 92614.