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Oct
08

New at The Habit Burger Grill: Tempura Jalapeno Charburger

Limited time special created for Habit fans who like it spicy

(IRVINE, CA – October 8, 2015) – The Habit Restaurants, Inc. (Nasdaq: HABT), an Irvine-based restaurant company best known for its award-winning Charburgers, has announced the introduction of a spicy Tempura Jalapeño Charburger. The limited time special is available now through November 24 at participating Habit Burger Grill restaurants and is priced at $4.95 (image attached).

The new Tempura Jalapeño Charburger starts with flavorful jalapeño chile peppers that are crisped to a light golden brown and placed on top of a fresh, seasoned chargrilled beef patty topped with melted American cheese, chopped lettuce, hand-sliced tomatoes and pickles. It’s served on a toasted bun spread with housemade spicy jalapeño ranch mustard.

“Many of The Habit’s fans enjoy a spicy version of our classic Charburger and the Tempura Jalapeño Charburger delivers just that,” said chef Adam Baird, The Habit’s vice president of food & beverage and creator of the new limited time special. “You have layers of tastes and textures—crispy from tempura batter, spiciness from the jalapeño and jalapeño ranch mustard, richness from the chargrilled burger and cheese and cool crunch from fresh produce. This charburger is packed with flavor and just the right amount of heat.”

For more information, visit www.habitburger.com. The Habit is also found on social media at www.facebook.com/habitburger, http://instagram.com/habitburgergrill, https://twitter.com/habitburger and www.youtube.com/habittube.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, handmade shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to over 120 restaurants in 12 markets throughout California, Arizona, Florida, Nevada, New Jersey, and Utah. More information is available at  www.habitburger.com.

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Contact: Lee Healy
Lee Healy Marketing Communications
LeeCHealy@gmail.com
949.760.3054

Sep
25

The Habit Burger Grill Opening Second Florida Location in Miami

(IRVINE, CA –September 22, 2015) – The Habit Restaurants, Inc. (Nasdaq: HABT), will open the doors in Miami next week to its second Habit Burger Grill in Florida. A leading consumer magazine recently named The Habit Burger Grill the “Best Tasting Burger” in the nation out of 65 burger chains that were reviewed.

The restaurant will officially open on Tuesday, September 29 at 10:30 a.m. at Fountain Square,
9971 West Flagler Street, Suite 180, Miami, 33174. The Habit Burger Grill opened its first Florida location in Delray Beach in July and a Royal Palm Beach location will follow Miami later this year.

The public will get a preview of the popular menu during fundraisers happening Tuesday, September 22, Wednesday, September 23, Friday, September 25, and Monday, September 28. During these fundraisers, The Habit will donate 100 percent of all proceeds to the Special Olympics, Best Buddies, St. Brendan Elementary School, Boys & Girls Clubs of Miami-Dade and the American Red Cross.

The Habit Burger Grill in Miami is a 3,000 square-foot building seating a total of 108, including indoor and patio seating. Approximately 35 new jobs have been created to staff the restaurant. The company distinguishes itself in the fast casual better burger segment with its signature Charburger, menu variety and value. Some Habit Burger Grill food facts:
• A Habit Charburger is made to order from fresh, never frozen ground beef
• Burgers are chargrilled over an open flame for extra flavor
• Lettuce, tomatoes and onions are cut fresh daily
• Tuna steak sandwiches are made with line caught, sushi-grade tuna flown in several times per week from Fiji
• Fresh chicken breasts are hand-filleted and marinated in-house
• USDA Choice Tri-tip Steak is trimmed and marinated in-house
• Salads are fresh, made to order
• House-made ranch dressing is prepared fresh daily in the restaurants
• French fries, onion rings, sweet potato fries and tempura green beans are 100% trans-fat free, cooked in soybean oil
• Every Habit Burger Grill offers a complimentary condiment bar featuring an assortment of peppers, lemons, limes and a range of sauces for guests to spice it up

“Florida has been very enthusiastic about The Habit Burger Grill brand and we are thrilled to expand our base in South Florida,” said Matt Hood, Chief Marketing Officer for The Habit Burger Grill. “We are excited to introduce the Habit’s signature Charburgers to Miami. We offer only premium fresh, never-frozen burgers seasoned with our proprietary spice blend, grilled over an open flame and cooked to order.”

For more information, visit habitburger.com. The Habit is also found on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger and youtube.com/habittube.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, handmade shakes and malts. The Habit was named the “Best Tasting Burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to over120 restaurants in 12 markets throughout California, Arizona, Florida, Nevada, New Jersey and Utah. More information is available at www.habitburger.com.

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Contact: Elizabeth Kelley Grace
The Buzz Agency
Elizabeth@thebuzzagency.net
561.702.7471 or

Cortney Hickey
The Buzz Agency
Cortney@thebuzzagency.net
954.803.2785

Sep
22

The Habit Burger Grill is Coming to Miami, Florida!

We will be opening our very first store in Miami, FL on September 29th! Can’t wait that long to try your newest Habit? Come by during the following dates for some fun, pre-opening events to benefit the local community. Here is the line up-

Wednesday, September 23rd

11:30am – 1:30pm Special Olympics Florida

5pm – 7pm Best Buddies

Saturday, September 26th

11:30am – 1:30pm American Red Cross

5pm – 7pm St. Brendan Elementary School

Monday, September 28th 11:30am – 1:30pm Boys & Girls Clubs of Miami-Dade

We are located at 9971 West Flagler St. STE 180 in Miami, FL. See you there!

Aug
26

The Habit to Launch ‘No Kid Hungry’ Campaign

Habit Burger partners with No Kid Hungry to help end childhood hunger in the U.S.;
guests who make a donation receive a free Charburger with cheese certificate

(IRVINE, CA – Aug. 26, 2015) – Doing its part to help end the problem of childhood hunger in America, The Habit Restaurants, Inc. (Nasdaq: HABT) is launching a partnership with No Kid Hungry in which guests are encouraged to donate at the register and, in return, receive a certificate to enjoy a complimentary Charburger with cheese on their next visit through October 14, 2015.

The campaign, which will run nationwide at participating* Habit Burger Grill locations between August 26 and September 30, 2015, addresses the serious issue of childhood hunger in the United States where 1 in 5 children cannot count on their next meal. During the campaign guests at The Habit who donate $2 to No Kid Hungry, a national campaign from the nonprofit Share Our Strength, will receive a certificate for a free Charburger with cheese good on a future visit.

The Habit/No Kid Hungry partnership will raise funds from 120 Habit restaurants nationwide and donations will directly support No Kid Hungry’s mission to wipe out childhood hunger in the U.S. by connecting kids in need with nutritious food and teaching families how to cook healthy, affordable meals.

On National Cheeseburger Day, September 18, officials from The Habit will travel to New York City to join executives from No Kid Hungry to ring the NASDAQ opening bell together.

“Childhood hunger in America is something we take seriously,” said Russ Bendel, chief executive officer at The Habit Burger Grill, an Irvine, Calif.-based restaurant company. “Since 2010, The Habit has partnered with No Kid Hungry by donating 100 percent of the proceeds from pre-opening lunches and dinners at more than 20 of our grand openings. We are honored and humbled to take this effort to the next level and help keep our nation’s children healthy.”

“We applaud The Habit for stepping up to make a difference that will have an incredible impact,” said Debbie Shore, co-founder of Share Our Strength. “We need to have strong children in order to have a strong nation. Every donation can make a difference and just $1 can provide a child with up to 10 healthy meals.”

No Kid Hungry (nokidhungry.org) is a campaign of Share Our Strength, a registered 501(c) (3) private, nonprofit organization based in Washington, D.C.

For more information, visit www.habitburger.com. The Habit is also found on social media at www.facebook.com/habitburger, http://instagram.com/habitburgergrill, https://twitter.com/habitburger and www.youtube.com/habittube.

*Habit Burger Grills at LAX, USC and Grand Canyon University are not participating in the partnership.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, handmade shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to 120 restaurants in 12 markets throughout California, Arizona, Florida, Nevada, New Jersey, and Utah. More information is available at  www.habitburger.com.

About No Kid Hungry
No child should go hungry in America, but 1 in 5 kids will face hunger this year. Using proven, practical solutions, No Kid Hungry is ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast and families learn the skills they need to shop and cook on a budget. When we all work together, we can make sure kids get the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength. Visit NoKidHungry.org.

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Contact: Lee Healy
Lee Healy Marketing Communications
LeeCHealy@gmail.com
949.760.3054

Aug
19

The Habit Burger Grill Debuts Roasted Garlic Portabella Double Charburger

Limited Time Special a Must Try for All Mushroom Lovers

(IRVINE, CA – August 19, 2015) – The Habit Restaurants, Inc. (Nasdaq: HABT), an Irvine-based restaurant company recently named by a leading consumer magazine as “the best tasting burger in America,” has announced the introduction of a Roasted Garlic Portabella Double Charburger. The limited time special is available August 19-October 6 at participating Habit Burger Grills and is priced at $5.95 (image attached).

The new Double Char begins with two fresh, seasoned chargrilled beef patties that are layered with plump, savory roasted portabella mushrooms, melted cheese, crisp lettuce and juicy tomatoes. The Roasted Garlic Portabella Double Charburger is served on toasted garlic herb sourdough bread spread with roasted garlic sauce.

“The Roasted Garlic Portabella Double Charburger is an amazing combination of bold, umami flavors,” said chef Adam Baird, The Habit’s vice president of food & beverage and creator of the new Charburger. “There is a rich, earthiness and great texture from the roasted portabella mushrooms that blends so well with the roasted garlic and our chargrilled beef. The portabella, and the toasted garlic sourdough, are what enhance our signature Charburger here.”

For more information, visit www.habitburger.com. The Habit is also found on social media at www.facebook.com/habitburger, http://instagram.com/habitburgergrill, https://twitter.com/habitburger and www.youtube.com/habittube.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, handmade shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to 120 restaurants in 12 markets throughout California, Arizona, Florida, Nevada, New Jersey, and Utah. More information is available at  www.habitburger.com.

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Contact: Lee Healy
Lee Healy Marketing Communications
LeeCHealy@gmail.com
949.760.3054

Aug
18

The Habit Burger Grill Raises Over $4000 for Las Vegas Charities

LAS VEGAS, NV (August 18, 2015) – The Habit Burger Grill teamed up with five local charities last week, and raised over $4,000 during its pre-opening fundraising events in Las Vegas. The restaurant donated 100 percent of the proceeds raised to five non-profit organizations, including Las Vegas Boy Scouts, ScoutReach, Spread the Word Nevada, Southern Nevada Children First and Three Square Food Bank.

Before opening its doors to the public on Wednesday, August 12, guests were treated to a special sneak peek of The Habit’s signature Charburgers, sandwiches and salads, topped with flame-grilled tri-tip, chicken or line-caught sushi grade tuna, all custom built and made-to order, during the restaurant’s fundraising events.

“A heartfelt thank you to the Las Vegas community who made our opening a success. At The Habit, we believe in taking care of the communities in which we serve, and we were thrilled with the support of our guests as we geared up for our grand opening,” said Andrew Jeter, president and CEO of 12 Ventures LLC, a franchisee of The Habit Burger Grill. “We served over 400 guests during the three-day long event and are grateful to everyone who dined for a cause.”

The Habit Burger Grill is now open daily, Sunday through Thursday from 10:30 a.m. to 10:00 p.m., and Friday and Saturday from 10:30 a.m. to 11:00 p.m. For more information, visit www.habitburger.com.

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About The Habit:
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, handmade shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to 120 restaurants in 12 markets throughout California, Arizona, Florida, Nevada, New Jersey, and Utah. More information is available at  www.habitburger.com.

Media Contact:
Langdon Flynn Communications
habitburger@langdonflynn.com
(702) 889-2705

Aug
14

The Habit Burger Grill Set To Open in Las Vegas With Its First Nevada Location

Las Vegas (August 4, 2015) – The Habit Burger Grill, a California-based burger-centric fast casual restaurant chain, will open its first-ever Las Vegas location near Howard Hughes Center. Set to open on Wednesday, Aug. 12, the habit-forming restaurant, also known as The Habit, will feature a highly differentiated customer experience by combining a commitment to quality, exceptional value and genuine hospitality, all in a warm and inviting atmosphere. From Charburgers to sandwiches and salads, all custom built and made-to-order, there is something for everyone to enjoy.

“We are pleased to announce the opening of our first location within Nevada and can’t wait to open our doors in Las Vegas and join the community,” said Charlotte Lucich, director of marketing of The Habit Burger Grill. “We are excited about introducing our signature Charburgers and friendly service to locals and tourists alike, including our Habit Burger fans who have been anxiously awaiting our arrival. We hope you will soon make it a habit to join us!”

The restaurant will feature a total of 86 dining seats, including indoor dining complete with a communal table, plus an outdoor patio. The Habit distinguishes itself in the fast casual better burger segment with its signature Charburger, menu variety and value. Some Habit food facts:

• Burgers are always 100% fresh ground beef, not frozen
• Burgers are char-grilled over an open flame for extra flavor
• Lettuce, tomatoes and onions are cut fresh daily
• Tuna steak sandwiches are made with line caught, sushi-grade albacore
• Fresh chicken breasts are hand-filleted and marinated in house
• Tri-tip is trimmed and marinated in house
• Salads are fresh, made to order
• House-made ranch dressing is prepared fresh daily in the restaurants
• French fries, onion rings and sweet potato fries are 100% trans-fat free, cooked in soybean oil
• Every Habit offers a complimentary condiment bar featuring an assortment of peppers, lemons, limes and a range of sauces for guests to spice it up

“I have been a loyal customer and fan of The Habit Burger Grill for several years now, and I couldn’t be happier to bring the concept to Las Vegas,” said Andrew Jeter, president and CEO of 12 Ventures LLC a franchisee of The Habit Burger Grill. “Guests will be treated to an extensive menu of high-quality, fresh ingredients with an impeccable guest experience unlike any other fast casual dining concept. Our goal is to become everyone’s favorite habit, one burger at a time.”

In addition, the public can get a sneak peek of the popular menu during community fundraising events on Thursday, Aug. 6, Sunday, Aug. 9, and Tuesday, Aug. 11. The Habit Burger Grill will donate 100 percent of all the proceeds to five non-profit organizations, including, Las Vegas Boy Scouts, ScoutReach, Spread the Word Nevada, Southern Nevada Children First and Three Square Food Bank. For more information and details, visit the restaurant’s Facebook page.

The Habit Burger Grill will be located at 365 Hughes Center Drive, Las Vegas, NV 89169. For more information, visit www.habitburger.com.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. . A leading consumer magazine recently named Habit Burger the “Best Tasting Burger” in the nation out of 65 burger chains that were reviewed. The first Habit opened in Santa Barbara, California in 1969. The Habit has since grown to 120 restaurants in 12 markets throughout California, Arizona, Utah, New Jersey, and Florida. More information is available at www.habitburger.com.

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Media Contact:
Langdon Flynn Communications
habitburger@langdonflynn.com
(702) 889-2705

Aug
14

The Habit Burger Grill Opens in Riverside

Four Pre-Opening Fundraisers will benefit Riverside Meals on Wheels;
Habitat for Humanity Riverside; Feeding America Riverside, and Boy Scouts, Mt. Rubidoux District

(IRVINE, CA – August 7, 2015) – The Habit Restaurants, Inc. (Nasdaq: HABT), an Irvine-based restaurant company recently named by a leading consumer magazine as “the best tasting burger in America,” will open a Habit Burger Grill at Riverside Plaza, located at 3555 Riverside Plaza Drive, off the 91 Freeway and Central Ave, in Riverside. The restaurant will officially open Wednesday, August 12 at 10:30 AM.

The public will get a preview of the popular menu during fundraisers on Sunday, August 9 and Tuesday, August 11 when The Habit will donate 100 percent of all proceeds to four local non-profits. On Sunday, August 9, The Habit will open for lunch (11:30 AM-1:30 PM) benefiting Riverside Meals on Wheels; dinner that evening (5-7 PM) will support Habitat for Humanity® Riverside. At lunch on Tuesday, August 11 (11:30 AM-1:30 PM), both Feeding America Riverside/San Bernardino and Boy Scouts of America, Mt. Rubidoux District, will be the beneficiaries.

The Habit Burger Grill at historic Riverside Plaza totals 3,700 square feet, with 50 seats inside and an additional 50 outdoor patio seats. Approximately 35 new jobs have been created to staff the restaurant. The company distinguishes itself in the fast casual burger segment with its signature Charburger, menu variety and value (image attached). Some Habit food facts:

Burgers are always 100% fresh ground beef, not frozen
Burgers are chargrilled over an open flame for extra flavor
Lettuce, tomatoes and onions are cut fresh daily
Tuna steak sandwiches are made with line caught, sushi-grade albacore
Fresh chicken breasts are hand-filleted and marinated in house
Tri-tip is trimmed and marinated in house
Salads are fresh, made-to-order
House-made ranch dressing is prepared fresh daily in the restaurants
French fries, onion rings and sweet potato fries are 100% trans-fat free, cooked in soybean oil
Every Habit offers a complimentary condiment bar featuring an assortment of peppers, lemons, limes and a range of sauces for guests to spice it up

The Habit was founded in 1969 in Santa Barbara and has 120 restaurants in California, Arizona, Florida, Nevada, New Jersey and Utah. The Habit is known for its signature Charburger as well as a variety of hearty sandwiches, and fresh salads that are available topped with flame-grilled chicken, USDA Choice tri-tip, and line-caught albacore tuna.
The Habit may be found on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger and youtube.com/habittube. For more information, visit habitburger.com.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to 120 restaurants in 11 markets throughout California, Arizona, Florida, Nevada, New Jersey, and Utah. More information is available at  www.habitburger.com.

# # #

Contact: Lee Healy
Lee Healy Marketing Communications
LeeCHealy@gmail.com
949.760.3054

Aug
04

The Habit Burger Grill is Coming to Las Vegas!

We will be opening our very first store in Las Vegas, NV location on August 12th! Can’t wait that long to try your newest Habit? Come by during the following dates for some fun, pre-opening events to benefit the local community. Here is the line up-

Thursday, August 6th

11:30am – 1:30pm Spread the Word Nevada

5pm – 7pm Las Vegas Boy Scouts

Sunday, August 9th

11:30am – 1:30pm Scout Reach

5pm – 7pm Three Square Food Bank

Tuesday, August 11th

11:30am – 1:30pm Southern Nevada Children First

We are located at 365 Hughes Center Dr #110, Las Vegas, NV 89169. We hope to see you there!

Aug
04

Coming soon to Riverside, CA!

We will be opening our new Riverside, CA location on August 12th! Can’t wait that long to satisfy your Habit? Come by during the following dates for some fun, pre-opening events to benefit the local community. Here is the line up-

Sunday, August 9th

11:30am – 1:30pm Riverside Meals on Wheels

5pm – 7pm Habitat for Humanity Riverside

Tuesday, August 11th

11:30am – 1:30pm Mt. Rubidoux Boy Scouts & Feeding America Riverside | San Bernadino

We are located at 3555 Riverside Plaza Drive STE 100 Riverside, CA 92506. We hope to see you there!

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