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Aug
14

The Habit Burger Grill Set To Open in Las Vegas With Its First Nevada Location

Las Vegas (August 4, 2015) – The Habit Burger Grill, a California-based burger-centric fast casual restaurant chain, will open its first-ever Las Vegas location near Howard Hughes Center. Set to open on Wednesday, Aug. 12, the habit-forming restaurant, also known as The Habit, will feature a highly differentiated customer experience by combining a commitment to quality, exceptional value and genuine hospitality, all in a warm and inviting atmosphere. From Charburgers to sandwiches and salads, all custom built and made-to-order, there is something for everyone to enjoy.

“We are pleased to announce the opening of our first location within Nevada and can’t wait to open our doors in Las Vegas and join the community,” said Charlotte Lucich, director of marketing of The Habit Burger Grill. “We are excited about introducing our signature Charburgers and friendly service to locals and tourists alike, including our Habit Burger fans who have been anxiously awaiting our arrival. We hope you will soon make it a habit to join us!”

The restaurant will feature a total of 86 dining seats, including indoor dining complete with a communal table, plus an outdoor patio. The Habit distinguishes itself in the fast casual better burger segment with its signature Charburger, menu variety and value. Some Habit food facts:

• Burgers are always 100% fresh ground beef, not frozen
• Burgers are char-grilled over an open flame for extra flavor
• Lettuce, tomatoes and onions are cut fresh daily
• Tuna steak sandwiches are made with line caught, sushi-grade albacore
• Fresh chicken breasts are hand-filleted and marinated in house
• Tri-tip is trimmed and marinated in house
• Salads are fresh, made to order
• House-made ranch dressing is prepared fresh daily in the restaurants
• French fries, onion rings and sweet potato fries are 100% trans-fat free, cooked in soybean oil
• Every Habit offers a complimentary condiment bar featuring an assortment of peppers, lemons, limes and a range of sauces for guests to spice it up

“I have been a loyal customer and fan of The Habit Burger Grill for several years now, and I couldn’t be happier to bring the concept to Las Vegas,” said Andrew Jeter, president and CEO of 12 Ventures LLC a franchisee of The Habit Burger Grill. “Guests will be treated to an extensive menu of high-quality, fresh ingredients with an impeccable guest experience unlike any other fast casual dining concept. Our goal is to become everyone’s favorite habit, one burger at a time.”

In addition, the public can get a sneak peek of the popular menu during community fundraising events on Thursday, Aug. 6, Sunday, Aug. 9, and Tuesday, Aug. 11. The Habit Burger Grill will donate 100 percent of all the proceeds to five non-profit organizations, including, Las Vegas Boy Scouts, ScoutReach, Spread the Word Nevada, Southern Nevada Children First and Three Square Food Bank. For more information and details, visit the restaurant’s Facebook page.

The Habit Burger Grill will be located at 365 Hughes Center Drive, Las Vegas, NV 89169. For more information, visit www.habitburger.com.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. . A leading consumer magazine recently named Habit Burger the “Best Tasting Burger” in the nation out of 65 burger chains that were reviewed. The first Habit opened in Santa Barbara, California in 1969. The Habit has since grown to 120 restaurants in 12 markets throughout California, Arizona, Utah, New Jersey, and Florida. More information is available at www.habitburger.com.

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Media Contact:
Langdon Flynn Communications
habitburger@langdonflynn.com
(702) 889-2705

Aug
14

The Habit Burger Grill Opens in Riverside

Four Pre-Opening Fundraisers will benefit Riverside Meals on Wheels;
Habitat for Humanity Riverside; Feeding America Riverside, and Boy Scouts, Mt. Rubidoux District

(IRVINE, CA – August 7, 2015) – The Habit Restaurants, Inc. (Nasdaq: HABT), an Irvine-based restaurant company recently named by a leading consumer magazine as “the best tasting burger in America,” will open a Habit Burger Grill at Riverside Plaza, located at 3555 Riverside Plaza Drive, off the 91 Freeway and Central Ave, in Riverside. The restaurant will officially open Wednesday, August 12 at 10:30 AM.

The public will get a preview of the popular menu during fundraisers on Sunday, August 9 and Tuesday, August 11 when The Habit will donate 100 percent of all proceeds to four local non-profits. On Sunday, August 9, The Habit will open for lunch (11:30 AM-1:30 PM) benefiting Riverside Meals on Wheels; dinner that evening (5-7 PM) will support Habitat for Humanity® Riverside. At lunch on Tuesday, August 11 (11:30 AM-1:30 PM), both Feeding America Riverside/San Bernardino and Boy Scouts of America, Mt. Rubidoux District, will be the beneficiaries.

The Habit Burger Grill at historic Riverside Plaza totals 3,700 square feet, with 50 seats inside and an additional 50 outdoor patio seats. Approximately 35 new jobs have been created to staff the restaurant. The company distinguishes itself in the fast casual burger segment with its signature Charburger, menu variety and value (image attached). Some Habit food facts:

Burgers are always 100% fresh ground beef, not frozen
Burgers are chargrilled over an open flame for extra flavor
Lettuce, tomatoes and onions are cut fresh daily
Tuna steak sandwiches are made with line caught, sushi-grade albacore
Fresh chicken breasts are hand-filleted and marinated in house
Tri-tip is trimmed and marinated in house
Salads are fresh, made-to-order
House-made ranch dressing is prepared fresh daily in the restaurants
French fries, onion rings and sweet potato fries are 100% trans-fat free, cooked in soybean oil
Every Habit offers a complimentary condiment bar featuring an assortment of peppers, lemons, limes and a range of sauces for guests to spice it up

The Habit was founded in 1969 in Santa Barbara and has 120 restaurants in California, Arizona, Florida, Nevada, New Jersey and Utah. The Habit is known for its signature Charburger as well as a variety of hearty sandwiches, and fresh salads that are available topped with flame-grilled chicken, USDA Choice tri-tip, and line-caught albacore tuna.
The Habit may be found on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger and youtube.com/habittube. For more information, visit habitburger.com.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to 120 restaurants in 11 markets throughout California, Arizona, Florida, Nevada, New Jersey, and Utah. More information is available at  www.habitburger.com.

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Contact: Lee Healy
Lee Healy Marketing Communications
LeeCHealy@gmail.com
949.760.3054

Aug
04

The Habit Burger Grill is Coming to Las Vegas!

We will be opening our very first store in Las Vegas, NV location on August 12th! Can’t wait that long to try your newest Habit? Come by during the following dates for some fun, pre-opening events to benefit the local community. Here is the line up-

Thursday, August 6th

11:30am – 1:30pm Spread the Word Nevada

5pm – 7pm Las Vegas Boy Scouts

Sunday, August 9th

11:30am – 1:30pm Scout Reach

5pm – 7pm Three Square Food Bank

Tuesday, August 11th

11:30am – 1:30pm Southern Nevada Children First

We are located at 365 Hughes Center Dr #110, Las Vegas, NV 89169. We hope to see you there!

Aug
04

Coming soon to Riverside, CA!

We will be opening our new Riverside, CA location on August 12th! Can’t wait that long to satisfy your Habit? Come by during the following dates for some fun, pre-opening events to benefit the local community. Here is the line up-

Sunday, August 9th

11:30am – 1:30pm Riverside Meals on Wheels

5pm – 7pm Habitat for Humanity Riverside

Tuesday, August 11th

11:30am – 1:30pm Mt. Rubidoux Boy Scouts & Feeding America Riverside | San Bernadino

We are located at 3555 Riverside Plaza Drive STE 100 Riverside, CA 92506. We hope to see you there!

Jul
07

The Habit Burger Grill Debuts New Seasonal Salad

Grilled chicken salad with walnuts, dried cranberries & handcrafted raspberry vinaigrette available through August 18

(Irvine, CA – July 2, 2015) – The Habit Restaurants, Inc. (Nasdaq: HABT), an Irvine-based restaurant company, has announced the introduction of a new Grilled Chicken Salad with Walnuts and Dried Cranberries, which is available now through August 18.The limited time only offering is priced at $7.25.

The Grilled Chicken Salad with Walnuts and Dried Cranberries starts with a hand-filleted, marinated chicken breast that is char-grilled and chopped. It tops fresh garden greens, juicy diced tomatoes, feta cheese, dried cranberries and walnuts, all tossed in a tangy-sweet raspberry vinaigrette.

“There’s a demand for more salads during the summer,” said Executive Chef Adam Baird, the Habit’s Vice President of Food & Beverage and creator of the Grilled Chicken Salad with Walnuts and Dried Cranberries. “With the warm weather, guests often like lighter options. The char-grilled chicken marries well with fresh, crisp greens, the sweetness of cranberries, the tangy feta cheese and the rich crunch of walnuts.”

Jul
07

The Habit Burger Grill Opens in Redwood City

Three Fundraisers raised $3,400 to benefit the California Restaurant Association Educational Foundation, Redwood City Girl Scouts, & Share Our Strength

(IRVINE, CA – July 1, 2015) – The Habit Restaurants, Inc. (Nasdaq: HABT), an Irvine-based restaurant company, opened a Habit Burger Grill today at Sequoia Station Shopping Center, located at 1111 El Camino Real in Redwood City.

Three fundraising previews of the popular restaurant were held on Sunday, June 28 and Tuesday, June 30. The Habit will donate 100 percent of the proceeds to three non-profits: California Restaurant Association Educational Foundation (CRAEF) will receive $1,040; Redwood City Girl Scouts raised $1,600 and Share Our Strength, No Kid Hungry campaign will get $760.

The Habit Burger Grill at Sequoia Station Shopping Center totals 2,950 square feet, which includes the interior (54 seats) and a recessed patio (36 seats). Approximately 35 new jobs have been created to staff the restaurant. The company distinguishes itself in the fast casual better burger segment with its signature Charburger, menu variety and value. Some Habit food facts:

The Habit was founded in 1969 in Santa Barbara and has 118 restaurants in California, Arizona, Florida, New Jersey and Utah. Besides the signature Charburgers, made-to-order and cooked over an open flame, The Habit is known for a variety of hearty fresh sandwiches and salads that are available topped with flame-grilled chicken, USDA Choice tri-tip, and line-caught albacore tuna. For more information, visit habitburger.com. The Habit is also found on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger and youtube.com/habittube.

Jul
07

Coming Soon to Cottonwood Heights, UT

We will be opening our new Cottonwood Heights, UT location on July 16th! Can’t wait that long to satisfy your Habit? Come by during the following dates for some fun, pre-opening events to benefit the local community. Here is the line up-

Tuesday, July 14th

11:30am – 1:30pm Hillcrest High School Drill Team

5pm – 7pm Cottonwood Heights Recreation Center Foundation

Wednesday, July 15th

11:30am – 1:30pm Cystic Fibrosis Foundation

We are located at 6993 S. Park Centre Drive Cottonwood Heights, UT 84121.  We hope to see you there!

May
16

Coming Soon to West Jordan, UT

We will be opening our new West Jordan, UT location on May 21st! Can’t wait that long to satisfy your Habit? Come by during the following dates for some fun, pre-opening events to benefit the local community. Here is the line up-

Tuesday, May 19th

11:30am – 1:30pm South Valley Services

5pm – 7pm West Jordan High School

Wednesday, May 20th

11:30am – 1:30pm Cystic Fibrosis Foundation

We are located at 7677 Jordan Landing Blvd, West Jordan, UT 84084.  We hope to see you there!

Mar
25

Coming soon to Gilroy, CA

We will be opening our new Gilroy, CA location on April 1st! Can’t wait that long to satisfy your Habit? Come by during the following dates for some fun, pre-opening events to benefit the local community. Here is the line up-

Sunday, March 29th

11:30am – 1:30pm Solarsano Middle School (http://www.asms.schoolloop.com/)

5pm – 7pm Gilroy High School Parents Club (http://www.gilroyhs.schoolloop.com/parentsclub)

Tuesday, March 31st

11:30am – 1:30pm Share Our Strength (http://www.nokidhungry.org/)

We are located at 6955 Camino Arroyo, Gilroy, CA 95020.  We hope to see you there!

Feb
11

Coming Soon to River Edge, NJ

We will be opening our second New Jersey Habit Burger Grill in River Edge on February 18th! Can’t wait that long to satisfy your Habit? Come by during the following dates when we will be donating 100% of proceeds to these great local causes. Here is the line up-

Sunday, February 15

11:30am – 1:30pm Cherry Hill Elementary School (www.riveredgeschools.org)

5pm – 7pm D.A.R.E. (www.riveredgenj.org)

Tuesday, February 17

11:30am – 1:30pm Alpine Learning Group (www.alpinelearninggroup.org)

We are located at 1081 Main St., River Edge, NJ.  We hope to see you there!

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