– The Habit Burger Grill, Winner of USA Today’s 10Best*, Opens in Midtown Charlotte on May 2 –
(Irvine, CA) April 25, 2019 – Fifty years ago, America’s best burger was born in Santa Barbara, California, and now the award-winning, delicious taste of The Habit Burger Grill is coming to Charlotte. The company plans to open its first North Carolina restaurant in Midtown Charlotte on May 2, bringing its chargrilled burgers, handcrafted sandwiches and fresh-cut salads to the Queen City.
“Coast to coast, Americans are loving the taste of The Habit, and we couldn’t be more excited to open in Charlotte. We look forward to introducing the Charlotte community to The Habit hospitality and our flame-grilled Charburgers,” said Iwona Alter, Chief Brand Officer at The Habit.
The new restaurant is located at 209 S. Kings Drive, across from the Target, near Highway 277. The new restaurant, which seats more than 60 people in the dining room and patio, will be open from Monday – Saturday from 10:30 a.m. – 10:00 p.m., and Sunday from 10:30 a.m. – 9:00 p.m.
Pre-opening events will include fundraisers with 100% of the proceeds going back to local organizations, including:
• Sunday, April 28, 5:00 p.m. to 7:00 p.m., supporting Myers High School
• Tuesday, April 30, 11:30 a.m. to 1:30 p.m., supporting the Charlotte-Mecklenburg Police Foundation
• Tuesday, April 30, 5:00 p.m. to 7:00 p.m., supporting Piedmont Open Middle School
Members of The Habit’s CharClub will also be invited to various private pre-opening VIP events. To stay in the know, guests can visit www.habitburger.com/charlotte to sign up and receive an invitation.
To celebrate The Habit’s opening day in Midtown Charlotte, the first 50 people in line at 10:30 a.m. on May 2 will receive free Charburgers with cheese for a year.**
Celebrating its 50th anniversary this year and still racking up accolades faster than you can say ‘Charburger with cheese, please’, The Habit was recently named Best Regional Fast Food in the USA Today 10Best Reader’s Choice Awards*. Earlier this year, Thrillist called out The Habit as the top underrated burger chain that should be in every state.
At the center of The Habit’s menu is the signature Charburger, made with 100% fresh, never frozen ground beef, grilled over an open flame, and topped with cheese, caramelized onions, pickles, fresh tomato slices, crisp lettuce and mayo served on a toasted bun. The Habit has been serving the best tasting burger in America exactly this way since 1969.
Better burgers are just the beginning at The Habit where the menu also includes fresh salads, handcrafted sandwiches including chargrilled line-caught, sushi grade ahi tuna, fresh chicken, and hand-filleted marinated sirloin steak, and sides including onion rings, sweet potato and French fries, and tempura green beans. Guests can choose from a variety of peppers, lemons, limes, and sauces at a complimentary condiment bar to customize the flavor of their meal.
Connect with The Habit on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger and youtube.com/habittube.
About The Habit Restaurants, Inc.
Celebrating its 50th anniversary this year, The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice sirloin steak, grilled chicken and sushi-grade ahi tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit opened in Santa Barbara, California in 1969 and most recently named the winner of USA Today’s 10Best in Regional Fast Food. The Habit has since grown to over 250 restaurants in 12 states throughout California, Arizona, Utah, New Jersey, Florida, Idaho, Virginia, Nevada, Pennsylvania, Washington, Maryland, and North Carolina as well as five international locations. More information is available at www.habitburger.com.
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**Winners of the free Charburger with cheese for a year will need to sign up or already be a member of the CharClub to receive a digital voucher each week in their email inbox. Each offer valid for one week. Monetary value may be used toward any menu item. Redeemable in-store only.