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Dec
09

THE HABIT BURGER GRILL OPENS IN HESPERIA

Pre-Opening Fundraiser will benefit
Hesperia High School
(IRVINE, CA – December 2, 2015) – The Habit Restaurants, Inc. (Nasdaq: HABT), an Irvine-based restaurant company best known for its award-winning Charburgers, will open a Habit Burger Grill at the new Hesperia Marketplace Shopping Center, located at 13325 Main Street in Hesperia. The Habit will officially open Wednesday, December 9, at 10:30 a.m.
Habit fans will get a preview of the popular menu during a fundraiser on Sunday, December 6, from 5-7 p.m., benefiting Hesperia High School. The Habit will donate 100 percent of all proceeds to the school. The fundraiser is open to the general public, who are encouraged to sign up for the CharClub to be the first to know about new menu items and be invited to other grand opening events (Habitburger.com/CharClub).
“An important part of the Habit’s culture is caring about the communities that we serve,” said Russ Bendel, president and chief executive officer of The Habit Restaurants, Inc. “It’s a Habit tradition to open every new restaurant with a significant fundraiser that has a local impact. We are happy to support Hesperia High School as part of the opening.”
The new Habit Burger Grill in Hesperia is over 3,800-square-feet, which include 50 seats inside and another 76 on the patio. Approximately 35 new jobs have been created to staff the restaurant. The company distinguishes itself in the fast casual burger segment with its signature Charburger, menu variety and value (image attached).
More

Some Habit Burger Grill food facts:
 Burgers are always 100 percent fresh ground beef, not frozen
 Burgers are chargrilled over an open flame for extra flavor
 Lettuce, tomatoes and onions are cut fresh daily
 Tuna steak sandwiches are made with line caught, sushi-grade albacore
 Fresh chicken breasts are hand-filleted and marinated in-house
 Tri-tip is trimmed and marinated in-house
 Salads are fresh, made-to-order
 House-made ranch dressing is prepared fresh daily in the restaurants
 French fries, onion rings, sweet potato fries and tempura green beans are 100 percent trans-fat free, cooked in soybean oil
 Every Habit offers a complimentary condiment bar featuring an assortment of peppers, lemons, limes and a range of sauces for guests to spice it up

The Habit may be found on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger and youtube.com/habittube. For more details on The Habit Burger Grill, please visit habitburger.com.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to more than 135 restaurants in 15 markets throughout California, Arizona, Florida, Idaho, Nevada, New Jersey, Utah, Virginia and Washington. More information is available at  www.habitburger.com.

Dec
09

THE HABIT BURGER GRILL OPENS IN ORANGE

Pre-Opening Fundraiser will benefit
Villa Park High School
(IRVINE, CA – December 2, 2015) – The Habit Restaurants, Inc. (Nasdaq: HABT), an Irvine-based restaurant company best known for its award-winning Charburgers, will open a Habit Burger Grill at The Village at Orange, located at 1500 East Village Way in Orange. The new Habit will officially open Wednesday, December 9, at 10:30 a.m. This will be the company’s 10th restaurant in Orange County.
Habit fans will get a preview of the popular menu during a fundraiser on Sunday, December 6, from 5-7 p.m., benefiting Villa Park High School. The Habit will donate 100 percent of all proceeds to the school. The fundraiser is open to the general public, who are encouraged to sign up for the CharClub to be the first to know about new menu items and be invited to other grand opening events (Habitburger.com/CharClub).
“An important part of the Habit’s culture is caring about the communities that we serve,” said Russ Bendel, president and chief executive officer of The Habit Restaurants, Inc. “It’s a Habit tradition to open every new restaurant with a significant fundraiser that has a local impact. We are happy to support Villa Park High School as part of the opening.”
The new Habit Burger Grill in Orange is over 3,000-square-feet, which include 78 seats inside and another 32 on the patio. Approximately 35 new jobs have been created to staff the restaurant. The company distinguishes itself in the fast casual burger segment with its signature Charburger, menu variety and value (image attached).
More

Some Habit Burger Grill food facts:
 Burgers are always 100 percent fresh ground beef, not frozen
 Burgers are chargrilled over an open flame for extra flavor
 Lettuce, tomatoes and onions are cut fresh daily
 Tuna steak sandwiches are made with line caught, sushi-grade albacore
 Fresh chicken breasts are hand-filleted and marinated in-house
 Tri-tip is trimmed and marinated in-house
 Salads are fresh, made-to-order
 House-made ranch dressing is prepared fresh daily in the restaurants
 French fries, onion rings, sweet potato fries and tempura green beans are 100 percent trans-fat free, cooked in soybean oil
 Every Habit offers a complimentary condiment bar featuring an assortment of peppers, lemons, limes and a range of sauces for guests to spice it up

The Habit may be found on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger and youtube.com/habittube. For more details on The Habit Burger Grill, please visit habitburger.com.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to more than 135 restaurants in 15 markets throughout California, Arizona, Florida, Idaho, Nevada, New Jersey, Utah, Virginia and Washington. More information is available at  www.habitburger.com.

Dec
09

The Habit Burger Grill Opens Dec 5 in Ashburn, VA

Iconic West Coast fast-casual concept, recently named “Best Tasting Burger in America”,
launches first Mid-Atlantic expansion

(Ashburn, VA –November, 15, 2015) – The Habit Burger Grill (www.HabitBurger.com) brings its iconic fast-casual concept to Ashburn, Virginia as it opens its first Mid-Atlantic location on Saturday, December 5. A leading consumer magazine recently named The Habit Burger Grill the “Best Tasting Burger” in the nation out of 65 burger chains that were reviewed.

The Habit Burger Grill restaurant will be located in the Ashburn’s Belmont Chase Commons, 19855 Belmont Chase Drive, less than a half-mile from INOVA Loudoun Hospital and next to Belmont Chase Country Club. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to more than 130 restaurants in 15 markets throughout California, Arizona, Florida, Nevada, New Jersey, Utah, Idaho, Washington and Virginia. The Ashburn, VA location is the first of several planned for the Metropolitan Washington DC area.

Ashburn’s Habit Burger Grill is in a 2,700 square-foot space accommodating a total of 86 guests including indoor and patio seating. Approximately 45 new jobs have been created to staff the restaurant.

The public will get a preview of The Habit’s menu on Thursday, December 3 from 5 until 7 p.m. when the restaurant will conduct a fundraising event benefitting The Stonebridge High School Booster Club. During that time one-hundred percent of the proceeds will be donated to the school.

The company distinguishes itself in the fast casual better burger segment with its signature Charburger, menu variety and value. Some Habit Burger Grill food facts:
• A Habit Charburger is made to order from fresh, never frozen ground beef
• Burgers are chargrilled over an open flame for extra flavor
• Lettuce, tomatoes and onions are cut fresh daily
• Tuna steak sandwiches are made with line caught, sushi-grade tuna flown in from Fiji several times per week
• Fresh chicken breasts are hand-filleted and marinated in-house
• USDA Choice Tri-tip Steak is trimmed and marinated in-house
• Salads are fresh, made to order
• House-made ranch dressing is prepared fresh daily in the restaurants
• French fries, onion rings, sweet potato fries and tempura green beans are 100% trans-fat free, cooked in soybean oil

“We are thrilled to expand our brand and our signature Charburgers to the Northern Virginia and the Metropolitan Washington DC market,” said Matt Hood, Chief Marketing Officer for The Habit Burger Grill. “We proudly offer only premium fresh, never-frozen burgers seasoned with our proprietary spice blend, grilled over an open flame and cooked to order.”

# # #

For more information, visit habitburger.com. The Habit is also found on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger and youtube.com/habittube.

About The Habit Restaurants, Inc. (The Habit Restaurants, Inc. Nasdaq: HABT)
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, handmade shakes and malts. The Habit was named the “Best Tasting Burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. More information is available at www.habitburger.com.

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THE HABIT BURGER GRILL
19855 Belmont Chase Drive – Ashburn, VA 20147 – 703-724-4471
Hours of Operation:
Monday – Saturday 10:30 a.m. – 10 p.m.
Sunday 10:30 a.m. – 9 pm

Nov
04

The Habit Burger Grill is Opening in Riverside, CA

We will be opening a new store in Riverside, CA on November 11th! Can’t wait that long to try your newest Habit? Come by during the following dates for some fun, pre-opening events to benefit the local community. Here is the line up-

Sunday, November 8th

5pm – 7pm Lugonia La Sierra High School

We are located at 3510 Tyler St., Suite 100, Riverside, CA 92503. See you there!

Nov
04

The Habit Burger Grill is Coming to Redlands, CA!

We will be opening a new store in Redlands, CA on November 11th! Can’t wait that long to try your newest Habit? Come by during the following dates for some fun, pre-opening events to benefit the local community. Here is the line up-

Sunday, November 8th
11:30am – 1:30pm Clement Middle School

5pm – 7pm Lugonia Elementary School

Tuesday, November 10th

11:30am – 1:30pm Cystic Fibrosis Foundation

We are located at 27511 San Bernardino Ave., Suite 100, Redlands, CA 92374. See you there!

Nov
04

The Habit Burger Grill Raises $5,800 for Hanford’s Schools

Three fundraisers benefit Monroe Elementary School,
Hanford West High School and Sierra Pacific High School

(IRVINE, CA – November 3, 2015) – The Habit Restaurants, Inc. (Nasdaq: HABT), an Irvine-based restaurant company, opened a Habit Burger Grill on October 28 at 1731 W. Lacey Blvd. in Hanford. Prior to officially opening, The Habit held three fundraisers, of which 100 percent of all proceeds—nearly $5,800—will benefit three local schools. Monroe Elementary School raised $1,823; Hanford West High School will receive $1,849, and Sierra Pacific High School brought in $2,089.

The Habit is known for the signature Charburgers, made-to-order and cooked over an open flame, and for a variety of hearty sandwiches and fresh salads which are available topped with flame-grilled chicken, USDA Choice tri-tip, and line-caught albacore tuna.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh,
made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to more than 12e restaurants in 12 markets throughout California, Arizona, Florida, Nevada, New Jersey, and Utah. The Habit is found on social media at www.facebook.com/habitburger, http://instagram.com/habitburgergrill, https://twitter.com/habitburger and www.youtube.com/habittube. More information is available at  www.habitburger.com.

# # #

Contact: Lee Healy
Lee Healy Marketing Communications
LeeCHealy@gmail.com
949.760.3054

Oct
23

THE HABIT BURGER GRILL OPENS IN HANFORD

Three Pre-Opening Fundraisers will benefit
Monroe Elementary School, Hanford West High School
and Sierra Pacific High School

(IRVINE, CA – October 23, 2015) – The Habit Restaurants, Inc. (Nasdaq: HABT), an Irvine-based restaurant company best known for its award-winning Charburgers, will open a Habit Burger Grill at 1731 W. Lacey Blvd.in Hanford. The restaurant will officially open Wednesday, October 28, at 10:30 a.m.
The public will get a preview of the popular menu during fundraisers on Sunday, October 25 and Tuesday, October 27, when The Habit will donate 100 percent of all proceeds to three local schools. On Sunday, October 25, The Habit will open for lunch (11:30 a.m.-1:30 p.m.) benefiting Monroe Elementary School; dinner that evening (5-7 p.m.) will support Hanford West High School. At lunch on Tuesday, October 27 (11:30 a.m.-1:30 p.m.), Sierra Pacific High School will be the beneficiary.

The new Habit Burger Grill in Hanford totals approximately 3,200-square-feet. It accommodates 52 inside with an additional 48 outdoor patio seats. Approximately 35 new jobs have been created to staff the restaurant. The company distinguishes itself in the fast casual burger segment with its signature Charburger, menu variety and value (image attached). Some Habit food facts:

 Burgers are always 100 percent fresh ground beef, not frozen
 Burgers are chargrilled over an open flame for extra flavor
 Lettuce, tomatoes and onions are cut fresh daily
 Tuna steak sandwiches are made with line caught, sushi-grade albacore
 Fresh chicken breasts are hand-filleted and marinated in-house
 Tri-tip is trimmed and marinated in-house
 Salads are fresh, made-to-order
 House-made ranch dressing is prepared fresh daily in the restaurants
 French fries, onion rings, sweet potato fries and tempura green beans are 100 percent trans-fat free, cooked in soybean oil
 Every Habit offers a complimentary condiment bar featuring an assortment of peppers, lemons, limes and a range of sauces for guests to spice it up

The Habit may be found on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger and youtube.com/habittube. For more details on the Habit Burger Grill, please visit habitburger.com.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to more than 125 restaurants in 12 markets throughout California, Arizona, Florida, Nevada, New Jersey, and Utah. More information is available at  www.habitburger.com.

# # #

Contact: Lee Healy
Lee Healy Marketing Communications
LeeCHealy@gmail.com
949.760.3054

Oct
21

THE HABIT BURGER GRILL OPENS SECOND LOCATION WITH DRIVE-THRU IN UPLAND

(IRVINE, CA – October 13, 2015) – The Habit Restaurants, Inc. (Nasdaq: HABT), an Irvine-based restaurant company best known for its award-winning Charburgers, will open a Habit Burger Grill at 1213 W. Foothill Blvd.in Upland. The restaurant will officially open Wednesday, October 21 at 10:30 a.m., marking the second location in Upland. The Habit opened at Colonies Crossroads Shopping Center at 1071 East 19th St. in April 2014.
The public will get a preview of the popular menu during fundraisers on Sunday, October 18 and Tuesday, October 20, when The Habit will donate 100 percent of all proceeds to three local non-profits. On Sunday, October 18, The Habit will open for lunch (11:30 a.m.-1:30 p.m.) benefiting Foothill Family Shelter; dinner that evening (5-7 p.m.) will support the Scheu Family YMCA of Upland. At lunch on Tuesday, October 20 (11:30 a.m.-1:30 p.m.),Shoes That Fit will be the beneficiary.
The new Habit Burger Grill in Upland totals approximately 3,400-square-feet. It accommodates 64 inside with an additional 26 outdoor patio seats. It is one of a handful of Habit Burger Grills that features a drive-thru. Approximately 35 new jobs have been created to staff the restaurant. The company distinguishes itself in the fast casual burger segment with its signature Charburger, menu variety and value (image attached). Some Habit food facts:

 Burgers are always 100 percent fresh ground beef, not frozen
 Burgers are chargrilled over an open flame for extra flavor
 Lettuce, tomatoes and onions are cut fresh daily
 Tuna steak sandwiches are made with line caught, sushi-grade albacore
 Fresh chicken breasts are hand-filleted and marinated in-house
 Tri-tip is trimmed and marinated in-house
 Salads are fresh, made-to-order
 House-made ranch dressing is prepared fresh daily in the restaurants
 French fries, onion rings, sweet potato fries and tempura green beans are 100 percent trans-fat free, cooked in soybean oil
 Every Habit offers a complimentary condiment bar featuring an assortment of peppers, lemons, limes and a range of sauces for guests to spice it up

The Habit may be found on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger and youtube.com/habittube. For more details on the Habit Burger Grill, please visit habitburger.com.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to more than 125 restaurants in 12 markets throughout California, Arizona, Florida, Nevada, New Jersey, and Utah. More information is available at  www.habitburger.com.

# # #

Contact: Lee Healy
Lee Healy Marketing Communications
LeeCHealy@gmail.com
949.760.3054

Oct
08

New at The Habit Burger Grill: Tempura Jalapeno Charburger

Limited time special created for Habit fans who like it spicy

(IRVINE, CA – October 8, 2015) – The Habit Restaurants, Inc. (Nasdaq: HABT), an Irvine-based restaurant company best known for its award-winning Charburgers, has announced the introduction of a spicy Tempura Jalapeño Charburger. The limited time special is available now through November 24 at participating Habit Burger Grill restaurants and is priced at $4.95 (image attached).

The new Tempura Jalapeño Charburger starts with flavorful jalapeño chile peppers that are crisped to a light golden brown and placed on top of a fresh, seasoned chargrilled beef patty topped with melted American cheese, chopped lettuce, hand-sliced tomatoes and pickles. It’s served on a toasted bun spread with housemade spicy jalapeño ranch mustard.

“Many of The Habit’s fans enjoy a spicy version of our classic Charburger and the Tempura Jalapeño Charburger delivers just that,” said chef Adam Baird, The Habit’s vice president of food & beverage and creator of the new limited time special. “You have layers of tastes and textures—crispy from tempura batter, spiciness from the jalapeño and jalapeño ranch mustard, richness from the chargrilled burger and cheese and cool crunch from fresh produce. This charburger is packed with flavor and just the right amount of heat.”

For more information, visit www.habitburger.com. The Habit is also found on social media at www.facebook.com/habitburger, http://instagram.com/habitburgergrill, https://twitter.com/habitburger and www.youtube.com/habittube.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, handmade shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to over 120 restaurants in 12 markets throughout California, Arizona, Florida, Nevada, New Jersey, and Utah. More information is available at  www.habitburger.com.

# # #

Contact: Lee Healy
Lee Healy Marketing Communications
LeeCHealy@gmail.com
949.760.3054

Sep
25

The Habit Burger Grill Opening Second Florida Location in Miami

(IRVINE, CA –September 22, 2015) – The Habit Restaurants, Inc. (Nasdaq: HABT), will open the doors in Miami next week to its second Habit Burger Grill in Florida. A leading consumer magazine recently named The Habit Burger Grill the “Best Tasting Burger” in the nation out of 65 burger chains that were reviewed.

The restaurant will officially open on Tuesday, September 29 at 10:30 a.m. at Fountain Square,
9971 West Flagler Street, Suite 180, Miami, 33174. The Habit Burger Grill opened its first Florida location in Delray Beach in July and a Royal Palm Beach location will follow Miami later this year.

The public will get a preview of the popular menu during fundraisers happening Tuesday, September 22, Wednesday, September 23, Friday, September 25, and Monday, September 28. During these fundraisers, The Habit will donate 100 percent of all proceeds to the Special Olympics, Best Buddies, St. Brendan Elementary School, Boys & Girls Clubs of Miami-Dade and the American Red Cross.

The Habit Burger Grill in Miami is a 3,000 square-foot building seating a total of 108, including indoor and patio seating. Approximately 35 new jobs have been created to staff the restaurant. The company distinguishes itself in the fast casual better burger segment with its signature Charburger, menu variety and value. Some Habit Burger Grill food facts:
• A Habit Charburger is made to order from fresh, never frozen ground beef
• Burgers are chargrilled over an open flame for extra flavor
• Lettuce, tomatoes and onions are cut fresh daily
• Tuna steak sandwiches are made with line caught, sushi-grade tuna flown in several times per week from Fiji
• Fresh chicken breasts are hand-filleted and marinated in-house
• USDA Choice Tri-tip Steak is trimmed and marinated in-house
• Salads are fresh, made to order
• House-made ranch dressing is prepared fresh daily in the restaurants
• French fries, onion rings, sweet potato fries and tempura green beans are 100% trans-fat free, cooked in soybean oil
• Every Habit Burger Grill offers a complimentary condiment bar featuring an assortment of peppers, lemons, limes and a range of sauces for guests to spice it up

“Florida has been very enthusiastic about The Habit Burger Grill brand and we are thrilled to expand our base in South Florida,” said Matt Hood, Chief Marketing Officer for The Habit Burger Grill. “We are excited to introduce the Habit’s signature Charburgers to Miami. We offer only premium fresh, never-frozen burgers seasoned with our proprietary spice blend, grilled over an open flame and cooked to order.”

For more information, visit habitburger.com. The Habit is also found on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger and youtube.com/habittube.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, handmade shakes and malts. The Habit was named the “Best Tasting Burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to over120 restaurants in 12 markets throughout California, Arizona, Florida, Nevada, New Jersey and Utah. More information is available at www.habitburger.com.

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Contact: Elizabeth Kelley Grace
The Buzz Agency
Elizabeth@thebuzzagency.net
561.702.7471 or

Cortney Hickey
The Buzz Agency
Cortney@thebuzzagency.net
954.803.2785

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