Pre-Opening Fundraiser will benefit Del Mar High School
(IRVINE, CA – January 14, 2016) – The Habit Restaurants, Inc. (Nasdaq: HABT), an Irvine-based restaurant company best known for its award-winning Charburgers, will open a Habit Burger Grill in Campbell at 2000 South Bascom Avenue, across from the Pruneyard Shopping Center. The new Habit will officially open Wednesday, January 20, at 10:30 a.m.
Habit fans will get a preview of the popular menu during a fundraiser on Sunday, January 17, from 5-7 p.m., benefiting Del Mar High School. The Habit will donate 100 percent of all proceeds to the non-profit. The fundraiser is open to the general public, who are encouraged to sign up for the CharClub to be the first to know about new menu items and be invited to other grand opening events (Habitburger.com/CharClub).
“An important part of the Habit’s culture is caring about the communities that we serve,” said Russ Bendel, president and chief executive officer of The Habit Restaurants, Inc. “It’s a Habit tradition to open every new restaurant with a significant fundraiser that has local impact. We are happy to support Del Mar High School as part of the opening.”
The Habit will host additional pre-opening events. Free Burger Day will take place Saturday, January 16, from 11:30 a.m.-1:30 p.m. and again 5-7 p.m. The first 250 guests at both time periods will receive a complimentary Charburger, fries and a regular drink. Sunday, January 17, and Tuesday, January 19, from 11:30 a.m.-1:30 p.m. is Free Habit Day. The first 200 people will receive a free chargrilled meal from a preset menu at each time period.
The new Habit Burger Grill in Campbell is more than 2,500-square-feet and accommodates 57 guests. Approximately 35 new jobs have been created to staff the restaurant. The company distinguishes itself in the fast casual burger segment with its signature Charburger, menu variety and value (image attached).
Some Habit Burger Grill food facts:
Burgers are always 100 percent fresh ground beef, not frozen
Burgers are chargrilled over an open flame for extra flavor
Lettuce, tomatoes and onions are cut fresh daily
Tuna steak sandwiches are made with line caught, sushi-grade albacore
Fresh chicken breasts are hand-filleted and marinated in-house
Tri-tip is trimmed and marinated in-house
Salads are fresh, made-to-order
House-made ranch dressing is prepared fresh daily in the restaurants
French fries, onion rings, sweet potato fries and tempura green beans are 100 percent trans-fat free, cooked in soybean oil
Every Habit offers a complimentary condiment bar featuring an assortment of peppers, lemons, limes and a range of sauces for guests to spice it up
The Habit may be found on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger and youtube.com/habittube. For more details on The Habit Burger Grill, please visit habitburger.com.
About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to more than 140 restaurants in 15 markets throughout California, Arizona, Florida, Idaho, Nevada, New Jersey, Utah, Virginia and Washington. More information is available at www.habitburger.com.
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Contact: Lee Healy
Lee Healy Marketing Communications