Las Vegas (August 4, 2015) – The Habit Burger Grill, a California-based burger-centric fast casual restaurant chain, will open its first-ever Las Vegas location near Howard Hughes Center. Set to open on Wednesday, Aug. 12, the habit-forming restaurant, also known as The Habit, will feature a highly differentiated customer experience by combining a commitment to quality, exceptional value and genuine hospitality, all in a warm and inviting atmosphere. From Charburgers to sandwiches and salads, all custom built and made-to-order, there is something for everyone to enjoy.
“We are pleased to announce the opening of our first location within Nevada and can’t wait to open our doors in Las Vegas and join the community,” said Charlotte Lucich, director of marketing of The Habit Burger Grill. “We are excited about introducing our signature Charburgers and friendly service to locals and tourists alike, including our Habit Burger fans who have been anxiously awaiting our arrival. We hope you will soon make it a habit to join us!”
The restaurant will feature a total of 86 dining seats, including indoor dining complete with a communal table, plus an outdoor patio. The Habit distinguishes itself in the fast casual better burger segment with its signature Charburger, menu variety and value. Some Habit food facts:
• Burgers are always 100% fresh ground beef, not frozen
• Burgers are char-grilled over an open flame for extra flavor
• Lettuce, tomatoes and onions are cut fresh daily
• Tuna steak sandwiches are made with line caught, sushi-grade albacore
• Fresh chicken breasts are hand-filleted and marinated in house
• Tri-tip is trimmed and marinated in house
• Salads are fresh, made to order
• House-made ranch dressing is prepared fresh daily in the restaurants
• French fries, onion rings and sweet potato fries are 100% trans-fat free, cooked in soybean oil
• Every Habit offers a complimentary condiment bar featuring an assortment of peppers, lemons, limes and a range of sauces for guests to spice it up
“I have been a loyal customer and fan of The Habit Burger Grill for several years now, and I couldn’t be happier to bring the concept to Las Vegas,” said Andrew Jeter, president and CEO of 12 Ventures LLC a franchisee of The Habit Burger Grill. “Guests will be treated to an extensive menu of high-quality, fresh ingredients with an impeccable guest experience unlike any other fast casual dining concept. Our goal is to become everyone’s favorite habit, one burger at a time.”
In addition, the public can get a sneak peek of the popular menu during community fundraising events on Thursday, Aug. 6, Sunday, Aug. 9, and Tuesday, Aug. 11. The Habit Burger Grill will donate 100 percent of all the proceeds to five non-profit organizations, including, Las Vegas Boy Scouts, ScoutReach, Spread the Word Nevada, Southern Nevada Children First and Three Square Food Bank. For more information and details, visit the restaurant’s Facebook page.
The Habit Burger Grill will be located at 365 Hughes Center Drive, Las Vegas, NV 89169. For more information, visit www.habitburger.com.
About The Habit Restaurants, Inc.
The Habit Burger Grill is a fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. . A leading consumer magazine recently named Habit Burger the “Best Tasting Burger” in the nation out of 65 burger chains that were reviewed. The first Habit opened in Santa Barbara, California in 1969. The Habit has since grown to 120 restaurants in 12 markets throughout California, Arizona, Utah, New Jersey, and Florida. More information is available at www.habitburger.com.
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Langdon Flynn Communications