Nation’s Restaurant News: The Habit Burger Grill heats up growth in California with signed franchise area development agreement

Known for its signature Charburgers and incomparable fast-casual dining experience, the popular Southern California-based The Habit Burger Grill has announced that it has recently signed a Franchise Area Development Agreement with experienced entrepreneur Stan Singh. Singh has purchased five restaurants and will open an additional eight new locations in South Riverside County, California.

Read More about Nation's Restaurant News: The Habit Burger Grill heats up growth in California with signed franchise area development agreement

Franchise Times: Hard Work, Serendipity Propel Yum Franchisee Shawn Shariff

Yum Brands franchisee Shawn Shariff is no stranger to hard work. When he came to America from Pakistan in the ’80s, he jumped right into KFC and his first Yum Brands job. From the get-go, he was working 50 to 60 hours a week. Today, he owns five restaurants in Southern California across Yum’s brands, making him the first franchisee in the system to have stores in KFC, Taco Bell, Pizza Hut and now The Habit Burger Grill.

Read More about Franchise Times: Hard Work, Serendipity Propel Yum Franchisee Shawn Shariff

Fast Casual: The Habit Burger Grill aims for growth in East, West Coast markets

The Habit Burger Grill, a fast casual chain specializing in charbroiled hamburgers, plans to continue expansion, hitting markets in New England, California, Las Vegas, New Jersey and Seattle, according to a company press release.

The Habit Burger Grill Opens First Location in Massachusetts – Join For An Exclusive Tasting!

 

The Habit Burger Grill Opens in Wilmington, MA on October 7, 2020

 

(Irvine, CA) October 5th, 2020 – Over 50 years ago, America’s best burger was born in Santa Barbara, California, and now the award-winning, delicious taste of The Habit Burger Grill is coming to Wilmington, Massachusetts! The California-based restaurant company renowned for its award-winning Charburgers grilled over an open flame, signature sandwiches, fresh-cut salads and more announces the highly anticipated opening on October 7th. Located at 196 Ballardvale St. Wilmington, MA 01887, the fast-casual restaurant will be the first location in the state of Massachusetts with franchise partner Heidi Burgers.

 

In honor of the exciting grand opening, The Habit Burger Grill is hosting exclusive pre-opening VIP events for The Habit’s CharClub members.  Guests can receive an invite to these tasty sneak peeks by signing up for the CharClub at www.habitburger.com/wilmington.

 

  • Free Charburger Day (10/3): From 11:30a.m. – 1:30p.m. and 5:00p.m – 7:00p.m. guests will receive a free Charburger, fries, and a drink. Must be a CharClub member and present VIP invitation.
  • Free Habit Day (10/4): From 11:30a.m. – 1:30p.m. and 5:00p.m. – 7:00p.m. guests will receive a handcrafted meal from one of The Habit’s preset menus. Must be a CharClub member and present VIP invitation.
  • Free Habit Day (10/6): From 11:30a.m. – 1:30p.m. guests will receive a handcrafted meal from one of The Habit’s preset menus, which include Charburgers, signature sandwiches, fresh-cut salads and more. Must be a CharClub member and present VIP invitation.

 

Upon opening, this location will offer drive-thru ordering, indoor and patio dining and takeout. Guests have additional convenient ordering options including indoor kiosks and contactless curbside pick-up via The Habit Mobile App, and online at order.habitburger.com.

 

The Habit Burger Grill is California’s best-kept secret, as it was recently named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” At the center of The Habit’s menu is the signature Charburger, made with a fresh 100% ground beef patty, chargrilled for unique flavor, and topped with cheese, caramelized onions, pickles, fresh tomato slices, crisp lettuce and mayo served on a toasted bun. The Habit has been serving the best tasting burger in America exactly this way since 1969.

 

“We’re thrilled to partner with Heidi Burgers to open our first Habit Burger Grill in Massachusetts. We are looking forward to welcoming the Wilmington community and introducing our award-winning, flame-grilled Charburgers to them,” said Iwona Alter, Chief Brand Officer at The Habit Burger Grill.

 

“We are so excited to bring The Habit Burger Grill to the greater Boston area. From the brand’s Southern California vibe to best-in-class hospitality and handcrafted food chargrilled over an open flame, we are eager to welcome the community to dine with us,” said Adam Quinn, Chief Operating Officer at Heidi Burgers.

 

With its cooked-to-order mantra and creative culinary culture, The Habit Burger Grill’s open flame sears a distinctive smoky flavor into their famous Charburgers, fresh marinated chicken, sushi-grade Ahi tuna and USDA Choice tri-tip steaks. Additionally, with two family meal bundles offered at an unbeatable value, serving the whole family has never been this easy. Guests at The Habit Burger Grill can always count on freshly-made, handcrafted quality served up with genuine hospitality.

 

This Habit Burger Grill’s dining room and drive-thru will be open Monday through Sunday 10:30a.m. – 9:00p.m.

 

Connect with The Habit Burger Grill on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger, and youtube.com/habittube.

 

About The Habit Restaurants, Inc.

The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade ahi tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit Burger Grill was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and was recently named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” The Habit Burger Grill has since grown to over 275 restaurants in 14 states throughout Arizona, California, Florida, Idaho, Maryland, Massachusetts, Nevada, New Jersey, North Carolina, Pennsylvania, South Carolina, Utah, Virginia and Washington as well as eight international locations. More information is available at www.habitburger.com.

 

The Habit Burger Grill Press Contact:

Autumn Communications, HabitBurger@autumncommunications.com

 

# # #

The Habit Burger Grill Announces Mouth-Watering New Menu Item – Chicken Caprese on Garlic Ciabatta

The Italian-inspired new sandwich is available beginning on September 9th for a limited time only

 

Irvine, CA (September 9, 2020)The Habit Burger Grill, the California-based restaurant company renowned for its award-winning Charburgers, signature sandwiches, hand-cut salads and more announces its latest limited time offering, The Chicken Caprese on Garlic Ciabatta Sandwich.  Featuring a juicy, marinated chargrilled chicken breast cooked over an open flame on freshly toasted garlic ciabatta with ripe tomatoes and fresh-cut lettuce. Topped with melted mozzarella cheese and scratch-made basil pesto aioli, the Chicken Caprese on Garlic Ciabatta is full of layers of flavor that all come together to create this delicious Italian-inspired sandwich.

“The Chicken Caprese on Garlic Ciabatta has a crave-worthy Italian twist that is irresistible, making it the perfect addition to The Habit’s award-winning, chargrilled menu,” said Adam Baird Executive Chef at The Habit Burger Grill.

 

At The Habit Burger Grill, all items are crafted with care and created by a classically-trained chef. With its made-to-order mantra and creative culinary culture, the Chicken Caprese on Garlic Ciabatta delivers on The Habit’s high standards when it comes to quality ingredients and fresh flavor. The Habit has been cooking fresh marinated chicken and more over an open flame since 1969 to sear in their signature smoky flavor in every bite. The chargrilled Chicken Caprese on Garlic Ciabatta is a one-of-a-kind culinary experience you can’t find anywhere else.

The Habit Burger Grill restaurants offer patio dining, mobile ordering on The Habit Mobile App, contactless curbside service, delivery and drive-thru options to maximize convenience and minimize contact. Please visit habitburger.com to find out which services your local Habit Burger Grill offers.

 

Connect with The Habit Burger Grill on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger, and youtube.com/habittube.

 

About The Habit Restaurants, Inc.

The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade ahi tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit Burger Grill was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and was recently named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” The Habit Burger Grill has since grown to over 275 restaurants in 13 states throughout Arizona, California, Florida, Idaho, Maryland, Nevada, New Jersey, North Carolina, Pennsylvania, South Carolina, Utah, Virginia and Washington as well as seven international locations. More information is available at www.habitburger.com.

 

The Habit Burger Grill Press Contact:

Autumn Communications, HabitBurger@autumncommunications.com

The Habit Burger Grill Announces Newest Initiative with No Kid Hungry to ‘Round-Up’ and Help End Child Hunger

Round-Up For Charity on The Habit Mobile App and More

 

(Irvine, CA) September 1st, 2020 The Habit Burger Grill, the California-based restaurant company renowned for its award-winning Charburgers, signature sandwiches, fresh-cut salads, and more is proud to announce the next chapter in their ongoing partnership with No Kid Hungry, a campaign to end childhood hunger in America. From September 2nd through October 15th guests will be given the opportunity to round-up their check to the nearest whole dollar and donate that amount to No Kid Hungry. As kids get ready to start the new school year, millions are struggling to get the food they need to learn, focus and thrive. In fact, 1 in 4 children in the United States could face hunger this year because of the coronavirus. The Habit Burger Grill is eager to help tackle this challenge and ensure all kids get the nutritious meals they need.

 

The round-up is offered for customers at the end of every transaction through The Habit Burger Grill’s mobile app, online ordering channel, kiosk, phone orders, and at the end of their transaction in-store. The Habit’s partnership with No Kid Hungry makes it extremely easy for customers to give back and support such an amazing cause.

 

Iwona Alter, Chief Brand Officer, of Habit Restaurants, LLC states: “We have been a proud partner of No Kid Hungry for many years, helping to provide close to 20 million meals to children in need through our partnership.* This latest campaign means so much to The Habit Burger Grill as combating childhood hunger is a cause we truly believe in. As a member of the restaurant industry, we are honored to help give kids the essential meals they need through our round-up program.”

 

“Since 2015, The Habit Burger Grill has shown its dedication and support to No Kid Hungry and helping end childhood hunger in America,” said Diana Hovey, Senior Vice President of Share Our Strength, the organization behind the No Kid Hungry campaign. “No child deserves to go hungry in the United States, yet 1 in 4 kids could face hunger this year because of the coronavirus. We’re so thankful for our continued partnership with The Habit Burger Grill that helps feed kids now and into the recovery to come.”

 

The Habit Burger Grill is known for giving back to their local communities in a variety of ways including previously hosting in-store fundraisers to support local schools. Most recently, The Habit Catering Trucks provided over 25,000 meals to frontline medical personnel. The Habit Burger Grill is leaning into their digital innovation to continue to give back during these challenging times, making it easier and safer than ever for their guests to participate in this amazing cause.

 

For more information on The Habit Burger Grill visit https://www.habitburger.com or connect with The Habit on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger, and youtube.com/habittube.

 

*$1 can provide up to 10 meals. Meal equivalency varies during COVID-19 relief. Learn more at NoKidHungry.org/OneDollar

 

About No Kid Hungry

No child should go hungry in America. But in the wake of the coronavirus pandemic, 1 in 4 kids could face hunger this year. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty.

 

About The Habit Restaurants, Inc.

The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade ahi tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes, and malts. The Habit Burger Grill was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and was recently named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” The Habit Burger Grill has since grown to over 275 restaurants in 13 states throughout Arizona, California, Florida, Idaho, Maryland, Nevada, New Jersey, North Carolina, Pennsylvania, South Carolina, Utah, Virginia, and Washington as well as seven international locations. More information is available at www.habitburger.com.

 

The Habit Burger Grill Press Contact:

Autumn Communications, HabitBurger@autumncommunications.com

 

# # #

The Habit Burger Grill Donates 100% Of Contributions Collected Through Uber Eats to No Kid Hungry

(IRVINE, CA) July 6th, 2020 – The Habit Burger Grill, the California-based restaurant company renowned for its award-winning Charburgers, signature sandwiches, and hand-cut salads, is proud to announce they are redirecting 100% of donations made through Uber Eats to their long-standing foundation partner No Kid Hungry.

Uber recently launched the in-app donation option to serve as a place for customers to contribute and support their favorite restaurants who may have been affected by the pandemic. The Habit Burger Grill was overwhelmed by their customers’ support and honored that they had received so many donations. While the pandemic impacted The Habit’s business, they have chosen to disperse their funds to continue to give back to the community during this time. Currently, The Habit Burger Grill and their participating Las Vegas and Seattle market franchise partners, have received over $15,000 and will commit to donating all additional funds received.

Iwona Alter, Chief Brand Officer, of Habit Restaurants, LLC states, “We are humbled by the response and support from our loyal customers. This has been a trying time for many businesses and restaurants and it means the world to receive these donations. Since The Habit has always been focused on supporting our communities, we decided to redirect these funds to help fight childhood hunger with our long-standing foundation partner No Kid Hungry.”

The announcement comes on the heels of The Habit Burger Grill’s recent innovations amidst COVID-19 including several modes of contactless service and providing over 25,000 complimentary meals to front line workers throughout Southern California with their fleet of food trucks.

For more information on The Habit Burger Grill visit https://www.habitburger.com or connect with The Habit on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger, and youtube.com/habittube.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade ahi tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and Malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit opened in Santa Barbara, California in 1969 and was recently named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” The Habit has since grown to over 265 restaurants in 13 states throughout Arizona, California, Florida, Idaho, Maryland, Nevada, New Jersey, North Carolina, Pennsylvania, South Carolina, Utah, Virginia, and Washington as well as seven international locations. More information is available at www.habitburger.com.

Press Contact:
Autumn Communications, HabitBurger@autumncommunications.com

Celebrate National Hamburger Day with Burgers and a Side of Prize

Join The Great American Takeout Burger Bash for a Chance to Win a Year of Burgers

LOS ANGELES, Calif. (May 26, 2020) – On Thursday, May 28th, a coalition of America’s leading burger joints — including White Castle, Farmer Boys, The Habit Burger Grill, Wayback Burgers, and MOOYAH Burgers, Fries & Shakes — will join forces with The Great American Takeout to celebrate one of our nation’s most beloved foods: the hamburger.

Americans are invited to join the nationwide Burger Bash by enjoying their favorite takeout burger on National Hamburger Day. (And yes, french fries and milkshakes are also encouraged!)

As if one day of burgers wasn’t enough of a tasty treat, The Great American Takeout is offering an entire year of free burgers to one lucky burger fan. Americans who order a takeout burger on National Hamburger Day can enter to win a year of free burgers (in the form of a $2,600 gift card), courtesy of White Castle, Farmer Boys, The Habit Burger Grill, Wayback Burgers, and MOOYAH Burgers, Fries & Shakes.

To enter for a chance to win:
1. Order a burger through takeout or delivery on May 28th.
2. Post a picture of your burger on Instagram or Twitter, tagging #TheGreatAmericanTakeout and #sweepstakes.
3. Follow @thegreatamericantakeout on Instagram or @TheGATakeout on Twitter.

Full sweepstakes terms and conditions are available here.

“We are so grateful for The Great American Takeout movement and the visibility and support it has brought to the restaurant industry during this pandemic. Wayback Burgers is proud to join forces with them as a sponsor of The Great American Takeout Burger Bash in honor of our favorite holiday – National Hamburger Day!” said Patrick Conlin, President of Wayback Burgers.

The Great American Takeout Burger Bash is the latest event in a campaign developed by Los Angeles advertising agency High Wide & Handsome to support the restaurant industry. The Great American Takeout aims to drive takeout and delivery orders as a means to support the struggling restaurant industry throughout the COVID-19 crisis. The campaign has generated widespread buzz, with more than 5.4 billion media impressions to date, while raising $310,000 for charitable organizations supporting restaurant workers.

For more information about The Great American Takeout, visit www.thegreatamericantakeout.com.

# # #

CONTACT:
Sara Dunaj
High Wide & Handsome // The Great American Takeout
860.705.5616
sara.dunaj@wearehwh.com

Restaurant Industry Calls on Americans to Join #TheGreatAmericanTakeout

Order Delivery or Pick-up on March 31 to Help Support Restaurant Workers

LOS ANGELES, Calif. (March 30, 2020) — A coalition of restaurants is asking Americans to participate in The Great American Takeout on Tuesday, March 31.

During The Great American Takeout, people are encouraged to order at least one delivery or pick-up meal to show support for the struggling restaurant community.

The coronavirus poses an existential threat to a sector of the economy that employs more than 15 million Americans. Because dine-in meals are no longer being served at most restaurants, delivery and pick-up are the only ways to support these struggling businesses. According to the Centers for Disease Control and Prevention and the Food and Drug Administration, there is little evidence that COVID-19 can be transmitted through food or packaging.

“This is no longer about the survival of individual restaurants,” said Russ Bendel, CEO of The Habit Burger Grill. “It’s about the future of our industry. And time has run out. Together, we must act to support each other and our communities in unprecedented ways.”

To participate in The Great American Takeout, Americans are being asked to:

1. Post on social media in advance of the event, encouraging friends and followers to take part in #thegreatamericantakeout.
2. Engage friends, family and colleagues to support their local restaurants by ordering takeout meals.
3. Order delivery or pick-up for at least one meal on 3/31, sharing photos on social media tagged with #thegreatamericantakeout.

After The Great American Takeout, Americans are encouraged to continue supporting local restaurants and industry employees by ordering takeout regularly throughout the weeks and months ahead.

# # #

CONTACT:
Sara Dunaj
High Wide & Handsome // The Great American Takeout
860.705.5616
sara.dunaj@wearehwh.com

The Habit Burger Grill Continues Expansion With New Store Opening in Salinas – Join For An Exclusive Tasting!

The Habit Burger Grill Opens in Salinas on March 11, 2020

(Irvine, CA) March 2, 2020 – The Habit Burger Grill, the California-based restaurant company renowned for its award-winning Charburgers, signature sandwiches, hand-cut salads and more announce the highly anticipated opening of its first location in Salinas on March 11th. The Habit plans to prepare for its grand opening at 1602 N Main St. with exclusive pre-opening events featuring free Charburgers, delicious meals and charitable events. The Irvine-based concept continues to grow with over 40 locations in California’s Bay Area.

● Free Charburger Day: The first 200 guests in line (or until event time concludes) will receive a free Charburger, fries, and a drink. Must be a CharClub member and present VIP invitation.
● Free Habit Day: The first 200 guests in line (or until event time concludes) will receive a handcrafted meal from one of The Habit’s preset menus. Must be a CharClub member and present VIP invitation.

To join the CharClub, guests can visit here: www.habitburger.com/salinas.

The Habit Burger Grill is committed to giving back to the local community. All are welcome to join a fundraising event on Sunday, March 8th from 5:00 p.m. to 7:00 p.m. to support North Salinas High School. 100% of sales will be given back to the organization.

The Habit Burger Grill is California’s best-kept secret, offering an incredible menu with delicious chargrilled items that are sure to please everyone in your group. With its made-to-order mantra, The Habit’s open flame sears a distinctive smoky flavor into their famous Charburgers, fresh marinated chicken, sushi-grade Ahi tuna, and USDA Choice tri-tip steaks. Guests at The Habit can always count on freshly-made, handcrafted quality served up with genuine hospitality.

“We are thrilled to become a part of the Salinas community with this new location opening,” said Iwona Alter, Chief Brand Officer at The Habit Burger Grill. “We’re very excited to share our ‘best-kept secret’ and introduce guests to our freshly-made and handcrafted meals.”
The more than 2,300 Habit restaurant seats over 50 people with additional patio seating for more than 20 people and features a self-ordering kiosk. The restaurant will be open Monday – Sunday from 10:30 a.m. – 10 p.m.

Connect with The Habit on social media at facebook.com/habitburger,
instagram.com/habitburgergrill, twitter.com/habitburger, and youtube.com/habittube.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in
preparing fresh, made-to-order chargrilled burgers and handcrafted sandwiches featuring USDA
choice tri-tip steak, grilled chicken and sushi-grade ahi tuna cooked over an open flame. In
addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and
malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit opened in Santa Barbara, California in 1969 and was recently named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” The Habit has since grown to over 265 restaurants in 13 states throughout Arizona, California, Florida, Idaho, Maryland, Nevada, New Jersey, North Carolina, Pennsylvania, South Carolina, Utah, Virginia, and Washington as well as seven international locations. More information is available at www.habitburger.com.

The Habit Burger Grill Press Contact:
Autumn Communications, HabitBurger@autumncommunications.com

# # #

Start your online order

Start Order