Habit Burger & Grill’s vision is to be the #1 better burger brand globally.
Going Global
The Asia Pacific region marks the beginning of our international journey. Habit Burger & Grill made its mark in Shanghai, China in 2017 and Phnom Penh, Cambodia in 2020, quickly rising to #1 in Shanghai’s burger category*. As we continue to expand, we’re bringing more than just burgers to the world – we’re delivering a taste of California that transcends borders and cultures.
International franchisees will be supported by Habit Restaurant Support Centers (RSC) in Singapore and Irvine, California.
*As rated by Meituan users, data as of November 2021
Steps To Ownership
Step 8.
Agreement Executed
Congratulations! Welcome to The Habit family!
Step 1.
Inquiry
Fill out our Franchise Inquiry Form if you’re interested in learning more about becoming a Habit Burger & Grill franchisee in your country.
Step 2.
Initial Discovery Call
Once your inquiry form is received, a member of our franchise development team will contact you to learn more about your organization. We will also share with you more about the Habit, and then determine next steps.
Step 3.
Submit Business Plan
After talking with our team, if both parties are interested in moving ahead, you’ll be asked to submit a business plan for Habit Burger & Grill in your market.
Step 4.
Review Business Plan
The head of our international team will set up a time with you to review your Business Plan to ensure brand alignment. During this meeting an organizational chart and background check may be requested of you.
Step 5.
Visit to your country
The head of our international team will visit you in your market to learn more about your current business and team.
Step 6.
Visit to California
If travel is possible, we would like to invite you to the Habit in California. You will visit the Restaurant Support Center, meet with key team members and, of course, enjoy the food and hospitality at our restaurants! If this is not possible, we will arrange a Virtual Discovery Day session.
Step 7.
Finalize partnership details
A mutual discussion to verify details to ensure both parties are in alignment with the business terms of the partnership and any legal considerations for your country. A formal due diligence will also be conducted.
Step 8.
Agreement Executed
Congratulations! Welcome to The Habit family!
Step 1.
Inquiry
Fill out our Franchise Inquiry Form if you’re interested in learning more about becoming a Habit Burger & Grill franchisee in your country.
Step 2.
Initial Discovery Call
Once your inquiry form is received, a member of our franchise development team will contact you to learn more about your organization. We will also share with you more about the Habit, and then determine next steps.
Step 3.
Submit Business Plan
After talking with our team, if both parties are interested in moving ahead, you’ll be asked to submit a business plan for Habit Burger & Grill in your market.
Step 4.
Review Business Plan
The head of our international team will set up a time with you to review your Business Plan to ensure brand alignment. During this meeting an organizational chart and background check may be requested of you.
Step 5.
Visit to your country
The head of our international team will visit you in your market to learn more about your current business and team.
Step 6.
Visit to California
If travel is possible, we would like to invite you to the Habit in California. You will visit the Restaurant Support Center, meet with key team members and, of course, enjoy the food and hospitality at our restaurants! If this is not possible, we will arrange a Virtual Discovery Day session.
Step 7.
Finalize partnership details
A mutual discussion to verify details to ensure both parties are in alignment with the business terms of the partnership and any legal considerations for your country. A formal due diligence will also be conducted.
