Why The Habit Burger Grill?

The Choice

The Habit Burger Grill is a chef-driven brand on the forefront of menu innovation. Our Director of Culinary Innovation, Jason Triail, is the mastermind behind our culinary flavors and draws up fresh and new seasonal creations using fresh, high-quality ingredients. Our trend forward LTOs and diversified entree mix, all offered at a great, everyday value, prove that we’ve mastered more than just amazing burgers.

Revenue Channels

Franchising with The Habit Burger Grill brings forth a wealth of potential through multiple revenue streams. In addition to in-store, take-out and drive-thru orders, franchise owners can tap into The Habit Burger Grill mobile app, online website ordering, telephone ordering, curbside pick-up, in-store kiosks and third-party delivery to drive sales, maintain convenience and promote an all-access guest experience.

In-Store, Take-Out, Drive-thru
In-Store, Take-Out, Drive-thru
Mobile App Ordering
Mobile App Ordering
Website Online Ordering
Website Online Ordering
Telephone Ordering
Telephone Ordering
3rd Party Delivery App
3rd Party Delivery App
In-store Kiosks
In-store Kiosks
Curbside Pick-up
Curbside Pick-up

Diversified & Well-Balanced Business

Balanced Daypart Sales Mix*

50% lunch, 50% dinner

Diversified Entrée Mix

60% burgers, 23% sandwiches, 17% salads
*Daypart Mix Based on 2019 (Pre-Pandemic) Data

Consumer Demographics*

Age Distribution

15% ages 18 to 24, 24% ages 25 to 34, 18% ages 35 to 44, 17% ages 45 to 54, 13% ages 55 to 64, 13% ages 65 and over

Gender Mix

54% female, 46% male
*Based on 2019 US Consumer Footprint

Franchisee Testimonials

Cesar Shih / Las Vegas, NV

Adam Quinn / Wilmington, MA

With The Habit Burger Grill, I saw the opportunity to invest in a brand that offers the whole package, from impeccable operating systems, industry-leading technology, made-to-order delicious food, its commitment to genuine hospitality, and restaurants designed to create a distinctive and inviting atmosphere.

– Stan Singh, Riverside, California

My family and I have been loyal customers at The Habit Burger Grill since the Brand started developing the East Coast market. After learning about their industry-leading technology, flexible building footprint, commitment to genuine hospitality and strong AUV, signing a development agreement with The Habit Burger Grill was an easy decision.

– John Tomasulo, Central New Jersey