The Latest Habit News

Entrepreneur Magazine: Shawn Shariff Profile

Q: Why have you stuck with the same franchisor all these years?

A: If you have something good, why rock the boat? I know the brand. I can open [a location] and not be worried about how the operation is going to run. I feel that if I were to go to another brand, I would be downgrading myself. All the franchise coaches we have are really nice people. I’m a five-store operator, but I’ve got 40 people working behind me.

Read More about Shawn Shariff

Nation’s Restaurant News: The Habit Burger Grill heats up growth in California with signed franchise area development agreement

Known for its signature Charburgers and incomparable fast-casual dining experience, the popular Southern California-based The Habit Burger Grill has announced that it has recently signed a Franchise Area Development Agreement with experienced entrepreneur Stan Singh. Singh has purchased five restaurants and will open an additional eight new locations in South Riverside County, California.

Read More about Nation's Restaurant News: The Habit Burger Grill heats up growth in California with signed franchise area development agreement

Franchise Times: Hard Work, Serendipity Propel Yum Franchisee Shawn Shariff

Yum Brands franchisee Shawn Shariff is no stranger to hard work. When he came to America from Pakistan in the ’80s, he jumped right into KFC and his first Yum Brands job. From the get-go, he was working 50 to 60 hours a week. Today, he owns five restaurants in Southern California across Yum’s brands, making him the first franchisee in the system to have stores in KFC, Taco Bell, Pizza Hut and now The Habit Burger Grill.

Read More about Franchise Times: Hard Work, Serendipity Propel Yum Franchisee Shawn Shariff

Fast Casual: The Habit Burger Grill aims for growth in East, West Coast markets

The Habit Burger Grill, a fast casual chain specializing in charbroiled hamburgers, plans to continue expansion, hitting markets in New England, California, Las Vegas, New Jersey and Seattle, according to a company press release.

The Habit Burger Grill Opens First Location in Massachusetts – Join For An Exclusive Tasting!

 

The Habit Burger Grill Opens in Wilmington, MA on October 7, 2020

 

(Irvine, CA) October 5th, 2020 – Over 50 years ago, America’s best burger was born in Santa Barbara, California, and now the award-winning, delicious taste of The Habit Burger Grill is coming to Wilmington, Massachusetts! The California-based restaurant company renowned for its award-winning Charburgers grilled over an open flame, signature sandwiches, fresh-cut salads and more announces the highly anticipated opening on October 7th. Located at 196 Ballardvale St. Wilmington, MA 01887, the fast-casual restaurant will be the first location in the state of Massachusetts with franchise partner Heidi Burgers.

 

In honor of the exciting grand opening, The Habit Burger Grill is hosting exclusive pre-opening VIP events for The Habit’s CharClub members.  Guests can receive an invite to these tasty sneak peeks by signing up for the CharClub at www.habitburger.com/wilmington.

 

  • Free Charburger Day (10/3): From 11:30a.m. – 1:30p.m. and 5:00p.m – 7:00p.m. guests will receive a free Charburger, fries, and a drink. Must be a CharClub member and present VIP invitation.
  • Free Habit Day (10/4): From 11:30a.m. – 1:30p.m. and 5:00p.m. – 7:00p.m. guests will receive a handcrafted meal from one of The Habit’s preset menus. Must be a CharClub member and present VIP invitation.
  • Free Habit Day (10/6): From 11:30a.m. – 1:30p.m. guests will receive a handcrafted meal from one of The Habit’s preset menus, which include Charburgers, signature sandwiches, fresh-cut salads and more. Must be a CharClub member and present VIP invitation.

 

Upon opening, this location will offer drive-thru ordering, indoor and patio dining and takeout. Guests have additional convenient ordering options including indoor kiosks and contactless curbside pick-up via The Habit Mobile App, and online at order.habitburger.com.

 

The Habit Burger Grill is California’s best-kept secret, as it was recently named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” At the center of The Habit’s menu is the signature Charburger, made with a fresh 100% ground beef patty, chargrilled for unique flavor, and topped with cheese, caramelized onions, pickles, fresh tomato slices, crisp lettuce and mayo served on a toasted bun. The Habit has been serving the best tasting burger in America exactly this way since 1969.

 

“We’re thrilled to partner with Heidi Burgers to open our first Habit Burger Grill in Massachusetts. We are looking forward to welcoming the Wilmington community and introducing our award-winning, flame-grilled Charburgers to them,” said Iwona Alter, Chief Brand Officer at The Habit Burger Grill.

 

“We are so excited to bring The Habit Burger Grill to the greater Boston area. From the brand’s Southern California vibe to best-in-class hospitality and handcrafted food chargrilled over an open flame, we are eager to welcome the community to dine with us,” said Adam Quinn, Chief Operating Officer at Heidi Burgers.

 

With its cooked-to-order mantra and creative culinary culture, The Habit Burger Grill’s open flame sears a distinctive smoky flavor into their famous Charburgers, fresh marinated chicken, sushi-grade Ahi tuna and USDA Choice tri-tip steaks. Additionally, with two family meal bundles offered at an unbeatable value, serving the whole family has never been this easy. Guests at The Habit Burger Grill can always count on freshly-made, handcrafted quality served up with genuine hospitality.

 

This Habit Burger Grill’s dining room and drive-thru will be open Monday through Sunday 10:30a.m. – 9:00p.m.

 

Connect with The Habit Burger Grill on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger, and youtube.com/habittube.

 

About The Habit Restaurants, Inc.

The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade ahi tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit Burger Grill was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and was recently named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” The Habit Burger Grill has since grown to over 275 restaurants in 14 states throughout Arizona, California, Florida, Idaho, Maryland, Massachusetts, Nevada, New Jersey, North Carolina, Pennsylvania, South Carolina, Utah, Virginia and Washington as well as eight international locations. More information is available at www.habitburger.com.

 

The Habit Burger Grill Press Contact:

Autumn Communications, HabitBurger@autumncommunications.com

 

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The Habit Burger Grill Announces Mouth-Watering New Menu Item – Chicken Caprese on Garlic Ciabatta

The Italian-inspired new sandwich is available beginning on September 9th for a limited time only

 

Irvine, CA (September 9, 2020)The Habit Burger Grill, the California-based restaurant company renowned for its award-winning Charburgers, signature sandwiches, hand-cut salads and more announces its latest limited time offering, The Chicken Caprese on Garlic Ciabatta Sandwich.  Featuring a juicy, marinated chargrilled chicken breast cooked over an open flame on freshly toasted garlic ciabatta with ripe tomatoes and fresh-cut lettuce. Topped with melted mozzarella cheese and scratch-made basil pesto aioli, the Chicken Caprese on Garlic Ciabatta is full of layers of flavor that all come together to create this delicious Italian-inspired sandwich.

“The Chicken Caprese on Garlic Ciabatta has a crave-worthy Italian twist that is irresistible, making it the perfect addition to The Habit’s award-winning, chargrilled menu,” said Adam Baird Executive Chef at The Habit Burger Grill.

 

At The Habit Burger Grill, all items are crafted with care and created by a classically-trained chef. With its made-to-order mantra and creative culinary culture, the Chicken Caprese on Garlic Ciabatta delivers on The Habit’s high standards when it comes to quality ingredients and fresh flavor. The Habit has been cooking fresh marinated chicken and more over an open flame since 1969 to sear in their signature smoky flavor in every bite. The chargrilled Chicken Caprese on Garlic Ciabatta is a one-of-a-kind culinary experience you can’t find anywhere else.

The Habit Burger Grill restaurants offer patio dining, mobile ordering on The Habit Mobile App, contactless curbside service, delivery and drive-thru options to maximize convenience and minimize contact. Please visit habitburger.com to find out which services your local Habit Burger Grill offers.

 

Connect with The Habit Burger Grill on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger, and youtube.com/habittube.

 

About The Habit Restaurants, Inc.

The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade ahi tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit Burger Grill was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and was recently named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” The Habit Burger Grill has since grown to over 275 restaurants in 13 states throughout Arizona, California, Florida, Idaho, Maryland, Nevada, New Jersey, North Carolina, Pennsylvania, South Carolina, Utah, Virginia and Washington as well as seven international locations. More information is available at www.habitburger.com.

 

The Habit Burger Grill Press Contact:

Autumn Communications, HabitBurger@autumncommunications.com

The Habit Burger Grill Announces Newest Initiative with No Kid Hungry to ‘Round-Up’ and Help End Child Hunger

Round-Up For Charity on The Habit Mobile App and More

 

(Irvine, CA) September 1st, 2020 The Habit Burger Grill, the California-based restaurant company renowned for its award-winning Charburgers, signature sandwiches, fresh-cut salads, and more is proud to announce the next chapter in their ongoing partnership with No Kid Hungry, a campaign to end childhood hunger in America. From September 2nd through October 15th guests will be given the opportunity to round-up their check to the nearest whole dollar and donate that amount to No Kid Hungry. As kids get ready to start the new school year, millions are struggling to get the food they need to learn, focus and thrive. In fact, 1 in 4 children in the United States could face hunger this year because of the coronavirus. The Habit Burger Grill is eager to help tackle this challenge and ensure all kids get the nutritious meals they need.

 

The round-up is offered for customers at the end of every transaction through The Habit Burger Grill’s mobile app, online ordering channel, kiosk, phone orders, and at the end of their transaction in-store. The Habit’s partnership with No Kid Hungry makes it extremely easy for customers to give back and support such an amazing cause.

 

Iwona Alter, Chief Brand Officer, of Habit Restaurants, LLC states: “We have been a proud partner of No Kid Hungry for many years, helping to provide close to 20 million meals to children in need through our partnership.* This latest campaign means so much to The Habit Burger Grill as combating childhood hunger is a cause we truly believe in. As a member of the restaurant industry, we are honored to help give kids the essential meals they need through our round-up program.”

 

“Since 2015, The Habit Burger Grill has shown its dedication and support to No Kid Hungry and helping end childhood hunger in America,” said Diana Hovey, Senior Vice President of Share Our Strength, the organization behind the No Kid Hungry campaign. “No child deserves to go hungry in the United States, yet 1 in 4 kids could face hunger this year because of the coronavirus. We’re so thankful for our continued partnership with The Habit Burger Grill that helps feed kids now and into the recovery to come.”

 

The Habit Burger Grill is known for giving back to their local communities in a variety of ways including previously hosting in-store fundraisers to support local schools. Most recently, The Habit Catering Trucks provided over 25,000 meals to frontline medical personnel. The Habit Burger Grill is leaning into their digital innovation to continue to give back during these challenging times, making it easier and safer than ever for their guests to participate in this amazing cause.

 

For more information on The Habit Burger Grill visit https://www.habitburger.com or connect with The Habit on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger, and youtube.com/habittube.

 

*$1 can provide up to 10 meals. Meal equivalency varies during COVID-19 relief. Learn more at NoKidHungry.org/OneDollar

 

About No Kid Hungry

No child should go hungry in America. But in the wake of the coronavirus pandemic, 1 in 4 kids could face hunger this year. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty.

 

About The Habit Restaurants, Inc.

The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade ahi tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes, and malts. The Habit Burger Grill was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and was recently named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” The Habit Burger Grill has since grown to over 275 restaurants in 13 states throughout Arizona, California, Florida, Idaho, Maryland, Nevada, New Jersey, North Carolina, Pennsylvania, South Carolina, Utah, Virginia, and Washington as well as seven international locations. More information is available at www.habitburger.com.

 

The Habit Burger Grill Press Contact:

Autumn Communications, HabitBurger@autumncommunications.com

 

# # #

The Habit Burger Grill Donates 100% Of Contributions Collected Through Uber Eats to No Kid Hungry

(IRVINE, CA) July 6th, 2020 – The Habit Burger Grill, the California-based restaurant company renowned for its award-winning Charburgers, signature sandwiches, and hand-cut salads, is proud to announce they are redirecting 100% of donations made through Uber Eats to their long-standing foundation partner No Kid Hungry.

Uber recently launched the in-app donation option to serve as a place for customers to contribute and support their favorite restaurants who may have been affected by the pandemic. The Habit Burger Grill was overwhelmed by their customers’ support and honored that they had received so many donations. While the pandemic impacted The Habit’s business, they have chosen to disperse their funds to continue to give back to the community during this time. Currently, The Habit Burger Grill and their participating Las Vegas and Seattle market franchise partners, have received over $15,000 and will commit to donating all additional funds received.

Iwona Alter, Chief Brand Officer, of Habit Restaurants, LLC states, “We are humbled by the response and support from our loyal customers. This has been a trying time for many businesses and restaurants and it means the world to receive these donations. Since The Habit has always been focused on supporting our communities, we decided to redirect these funds to help fight childhood hunger with our long-standing foundation partner No Kid Hungry.”

The announcement comes on the heels of The Habit Burger Grill’s recent innovations amidst COVID-19 including several modes of contactless service and providing over 25,000 complimentary meals to front line workers throughout Southern California with their fleet of food trucks.

For more information on The Habit Burger Grill visit https://www.habitburger.com or connect with The Habit on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger, and youtube.com/habittube.

About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade ahi tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and Malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit opened in Santa Barbara, California in 1969 and was recently named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” The Habit has since grown to over 265 restaurants in 13 states throughout Arizona, California, Florida, Idaho, Maryland, Nevada, New Jersey, North Carolina, Pennsylvania, South Carolina, Utah, Virginia, and Washington as well as seven international locations. More information is available at www.habitburger.com.

Press Contact:
Autumn Communications, HabitBurger@autumncommunications.com

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